Sunday, May 26

Tag: marketing

Chinese smartphone companies change marketing strategy after Galwan Valley Clash
INDIA

Chinese smartphone companies change marketing strategy after Galwan Valley Clash

Kolkata, June 18, 2020: Chinese handset makers change their Indian marketing strategy after the Indian & Chinese army clash in Galwan valley. Chinese smartphone makers who command around 70 percent of the market share in India are projecting themselves as Indian brands and selling made-in- India products to ward off any possible backlash on their sales. While on the other side, South Korean brand Samsung, which is a major competitor, stands to gain if Indian consumers switch their choice on nationalistic grounds. There have been protests by the Indian people in various parts of the country after the face-off at Galwan valley in eastern Ladakh in which Indian Army personnel was killed by the PLA of China on June 15. The strategy is likely to be replicated by many handset m...
6 Low Cost Marketing Techniques To Boost Your Business
Story

6 Low Cost Marketing Techniques To Boost Your Business

As an entrepreneur, you have to wear many different hats and juggle many priorities at once you’re handling product development, sales, and of course, marketing. It’s no piece of cake and requires you to divide your already limited resources in a smart way that helps you optimize product quality and product reach.  Developing the perfect product only to have it remain unused because no one knows about it hardly sounds like an ideal outcome. Hence, the end goal of getting new customers should be somewhere at the top of your list. In order to achieve it successfully, you need an effective marketing plan: you must launch big and promote tirelessly to establish your brand identity. But you can’t spend all your time and budget on marketing either so you’re always looking for ways to cu...
Mobikwik Plans To Spend 80 Cr in 6 Months
BUSINESS

Mobikwik Plans To Spend 80 Cr in 6 Months

Digital payments firm MobiKwik plans to invest Rs 60-80 crore on marketing and promotions in the next six months as it looks to drive transaction volumes on its platform and get more consumers onboard. MobiKwik, which competes with the likes of Alibaba-backed Paytm and Flipkarts PhonePe, also expects to see 2.5X growth in daily transactions on its platform. "We have seen a phenomenal growth, especially during the ongoing festive season. We have a lot of activities going on that will continue till January. In the next six months, we are looking at a ATL-BTL (marketing and promotions) spend of Rs 60-80 crore," MobiKwik Vice President Marketing Akash Gupta told PTI. Post demonetisation, in November last year, there has been a massive growth in digital transaction volumes in India, in...
Vivo Becomes Official Sponsor of the 2018 and 2022 FIFA World Cup
CHINA

Vivo Becomes Official Sponsor of the 2018 and 2022 FIFA World Cup

BEIJING - Football is one of the most fascinating sports, and the FIFA World Cup, as one of the top sporting competitions in the world, always captures the attention of global audiences. The global smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. Consecutive Sponsorship of Two FIFA World Cups As the official smartphone brand to sponsor the FIFA World Cup, Vivo will consecutively sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup hosted by Russia, FIFA Confederations Cup 2021, and 2022 FIFA World Cup in Qatar. Through the tremendous global influence, this si...
Digital Content Industry Confident of Finding Place in Market
News

Digital Content Industry Confident of Finding Place in Market

The digital content industry is confident of finding its place in the market soon, with the advertisers rising interest in it and the Broadcast Audience Research Council planning a measuring tool for the segment. The largely advertising driven and free subscription based over-the-top (OTT) platform is in a nascent stage in the domestic market with a dozen or so players. Being digital, it offers higher addressability and measurability of both the ads as well as the content. "Digital (market) is taking baby steps now to create content for the discerning people who want original content. Give this industry a year or two and you will see a big change," Viacom18 Digital Ventures Chief Operating Officer Gaurav Gandhi said over the weekend here. The YouTube, which is an ad-funded and use...
India Leads The Sales Marketing Collaboration : Linkedin
News

India Leads The Sales Marketing Collaboration : Linkedin

India has the highest level of collaboration globally between sales and marketing departments to strengthen their relationship to drive business success and achieve revenue growth, showed a research by networking website LinkedIn. India has a higher level of collaboration (85 per cent) compared to South East Asia (84 per cent), Australia (74 per cent), the United States (76 per cent), and the United Kingdom (73 per cent),the research showed. Commissioned by LinkedIn and conducted by Join the Dots, the research examined 7,140 sales and marketing professionals from September 26, 2016, to October 19, 2016, across five key markets, including Australia, the United States, United Kingdom, India and South-East Asia .. About 89 per cent of employees surveyed strongly believe that the curr...
Indian Startup Binge Got Acquired by California-based vMobo For $3.5 Million
ACQUISITION

Indian Startup Binge Got Acquired by California-based vMobo For $3.5 Million

Bengaluru Based Binge, an Indian fintech app which aggregates mobile wallets for restaurant bill payments, has been acquired by California-based direct marketing company vMobo. The amount of the acquisition was for $3.5 million. Binge's technology was integrated with the larger entity in June, while the legalities of the merger were completed this month. The acquisition, which also includes a merger with Mumbai-based styling startup Dapper Don, has resulted in the launch of a network marketplace of about 120 brands, called VClusive, which was launched over the weekend. The brands range across lifestyle and fashion products as well as luxury experiences in beauty and wellness, and food and beverages sectors. vMobo's main product Vcloud ­- a cloud network for multi brand rewards ...
Mobile Ad Spends Estimated Rs. 4200 Cr By The End of 2016 : Report
ANALYSIS

Mobile Ad Spends Estimated Rs. 4200 Cr By The End of 2016 : Report

Mobile ad spends estimated to be Rs. 4200 Cr. by the end of 2016 The smartphone has emerged as heartland India’s ticket to rich user experience in communication, entertainment and retail, allowing marketers to tap into both urban and rural markets with Mobile Marketing.   The Mobile Marketing Association (MMA), in association with GroupM, India’s largest media and marketing conglomerate, have released a report on the mobile marketing ecosystem in India. Called the ‘Mobile Ecosystem and Sizing Report’, this report states that the Mobile Medium is the third largest mass media in India in terms of ad spends, after Television and Print. The ad spends on Mobile media is estimated to be Rs. 4200 Cr. by the end of 2016, and is expected to grow to Rs. 10,000 Cr. by end of 201...
Droom Announces Budget of Rs. 100 Crore For Marketing
News

Droom Announces Budget of Rs. 100 Crore For Marketing

India's pioneering online automobile transactional marketplace Droom is geared to launch a mega promotional campaign with a budget of Rs. 100 crore. The new campaign is being launched for television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. The entire campaign is designed to drive traffic and increase consumer awareness and to enhance the sense of pride amongst Indian consumers when it comes to buying a pre-owned vehicle. Droom, which has reported more than 700 percent year-on-year revenue, plans to adopt an aggressive performance-linked marketing approach which will see country-wide spread of the advertisements. Automobiles, being a big-ticket item, have a significant gestation period which may last from a mini...
Gionee to Spend Rs 400 Cr on Marketing
BUSINESS

Gionee to Spend Rs 400 Cr on Marketing

Handset maker Gionee will spend around Rs 400 crore on marketing and branding activities over the next few months to capitalise on the festive season demand. The Chinese company, which plans to launch four new smartphones by mid-October, also aims to expand its market share in India to 7-10 per cent by next March. "We had earmarked a budget of Rs 600 crore this year and we have utilised one-third of it till now. About Rs 200 crore will be pumped in the festive season and the remaining amount will be used in the latter part of the fiscal towards various marketing and branding efforts," Gionee India MD and CEO Arvind Vohra said. He added that the company will also launch 4 smartphones, priced between Rs 9,999 and Rs 24,999 by mid-October. Gionee India has also signed up Bollywood act...
Power of Email Marketing-  $38 in Revenue, For Just $1 Investment
BLOGS

Power of Email Marketing- $38 in Revenue, For Just $1 Investment

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment. Here are some email marketing conversion tips all small businesses can use: Include descriptive tags with your images - Online publication MarketingCharts cites data revealing that the average person receives more than 400 commercial emails a month. Emails that include images can help your small business stand out in an already-crowded inbox, especially if you choose those that evoke an emotional response to a product, a promotional campaign concept, or your brand. However, email marketing now comes with a “catch ...
My Sales Experiences- From Class 11th (Fund My Education) To Running a Startup
BLOGS

My Sales Experiences- From Class 11th (Fund My Education) To Running a Startup

It was the September of 2014. Indian entrepreneurs were making headlines. Funding, valuation, and bootstrapping were among the most common words in the newspapers. India was becoming hottest destination for venture capital. I was already selling Indian dresses to NRIs through Instagram to fund my college education. The headlines gave a spark to my desire to become an entrepreneur. I began searching entrepreneurs group on Facebook and Google and came across a meetup group 'Entrepreneur's Walk run by Piyush, an IIT Kanpur alumni. I kept attending the meetups regularly, got to know Piyush better and realized he was looking for a co-founder as well. We went on to co-host 18 more meetups together, met a lot of founders (Deepak of Shifu, Blaze of Stayuncle, Umang of Bonita India, Ashim of ...