June 15th, 2016E-commerce giants unanimously agree that more than 50% of their transactions happen on mobile devices and the figure is expected to reach more than 70% by 2019. Amid the advent of cheap data plans, increasing broadband connections and plummeting prices of mobile devices, the users' engagement like push notifications on mobile is higher...
June 10th, 2016Global communications consultancy Maxus today said it has bagged the media mandate for Tata Groups e-commerce platform Tata CLiQ, following a multi-agency pitch.
The mandate involves management of all media across television, print, radio, cinema and will be handled from Maxus Mumbai office.
"In a category cluttered with product...
June 7th, 2016Mobile wallet and e-commerce firm Paytm, run by One97 Communication Ltd, will spend Rs.600 crore on ads in 2016-17, the company said on Monday. Last year the company had spent more than Rs.500 crore in 2015-16.
According to sources, last three years when companies would invest heavily in brand building and customer acquisition, now...
June 6th, 2016Broadcaster Sony Pictures Networks India (SPN) has mopped up Rs 1,200 crore in advertising revenue from Indian Premier Leagues (IPL) ninth season, a growth of 20 per cent over last year.
It had clocked an advertising revenue of Rs 1,000 crore from IPL 8.
"We have had a 20 per cent growth in revenue. This was largely based on...
May 21st, 2016If your business has ignored text message marketing, it’s time to rethink your strategy. Short message service (SMS) has a massive audience, as more people own mobile phones than ever before. More importantly, text messages have an incredible read rate — 98 percent of all text messages are opened by the user. Considering that email...
March 5th, 2016Pulse, Pulse, Pulse - This candy has become the savior to the Indian small businesses and " oh, wow What is this " ? to the people who have ever popped this light green candy in their mouth.
But Why have people gone bat-shit crazy about it?
The best way to describe it, is by breaking the Pulse Journey into the mouth in 4...
February 23rd, 2016Zeenath Kuraisha was 19 when she started with a home-based administrative support model for professional in the FSI industry. Zeena is one of the pioneers in the Call Centre industry in Singapore. After acquiring skills in the call center industry in 1996, she set up her first professional consulting company to help organizations improve...
December 22nd, 2015Gary Vaynerchuk nailed it when he said, “Marketers ruin everything.”
Because it’s true. The moment they see people flocking to a new website, posting to the latest social platform or watching the hottest new TV show, they swarm in and fill it with ads for their stuff. To them, eyeballs equals dollar signs. And that is how it...
October 15th, 2015Whether you’re in the middle of developing a game-changing app, a new must-have product or savvy service, if you’re in start-up phase, chances are you’re operating on a very lean budget.
So how can you build the profile of your fledgling brand when your budget is so tight?
You guessed it. The media! It’s the quickest way to...
October 6th, 2015The ads are inescapable. They stare at you from hoardings at busy intersections, bellow at you on live TV and cover the entire front page of major newspapers. Approximately Rs. 3500 Cr worth of traditional media advertising is bought annually by internet companies, typically peddling their smartphone apps.
It’s fantastic for the...
