Friday, April 26

Tag: marketing

Push Notifications Have Higher Engagement Rates Than SMS or Emails
15Jun By NitishNo Comments
News

Push Notifications Have Higher Engagement Rates Than SMS or Emails

E-commerce giants unanimously agree that more than 50% of their transactions happen on mobile devices and the figure is expected to reach more than 70% by 2019. Amid the advent of cheap data plans, increasing broadband connections and plummeting prices of mobile devices, the users' engagement like push notifications on mobile is higher than yesterday. Reflecting on this latest trend and the rapid growth in the mobile sector, WebEngage recently hosted a panel discussion on 'Mobile Growth'. The panelists included Avlesh Singh - CEO of WebEngage, Zishaan Hayath - CEO of Toppr, Nischal Shetty - CEO of Crowdfire and Sidharth Verma - CEO of Beewise among others. They stressed on the need to not stop relying on organic channels who give 100% authentic users rather than pricey channels who may ...
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Maxus Bags Media PR Rights of Tata CLiQ
10Jun By AdityaNo Comments
News

Maxus Bags Media PR Rights of Tata CLiQ

Global communications consultancy Maxus today said it has bagged the media mandate for Tata Groups e-commerce platform Tata CLiQ, following a multi-agency pitch. The mandate involves management of all media across television, print, radio, cinema and will be handled from Maxus Mumbai office. "In a category cluttered with product forward, sales, discount advertising or high-end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com," Tata CLiQ Head ? Marketing Prathyusha Agarwal said in a statement. "With a novel proposition and communication idea, we are sure that we will build a strong salient brand. We believe...
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Vijay Shekhar Sharma Led Paytm Will Spend Rs 600 Cr on Advertisement in 2016-17
7Jun By NitishNo Comments
News

Vijay Shekhar Sharma Led Paytm Will Spend Rs 600 Cr on Advertisement in 2016-17

Mobile wallet and e-commerce firm Paytm, run by One97 Communication Ltd, will spend Rs.600 crore on ads in 2016-17, the company said on Monday. Last year the company had spent more than Rs.500 crore in 2015-16. According to sources, last three years when companies would invest heavily in brand building and customer acquisition, now the target is expected to be more on the lines of return on investment. Currently, the Paytm has close to 130 million wallets. Companies 40% traffic belongs from the categories such as money transfer, bill payments, and movie ticketing business through the ad campaign. Last year, Paytm had bagged the deal of title sponsorship rights for Indian cricket for four years, which covers 84 matches to be played in India under the aegis of Board of Control for Cric...
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Sony Generates 1200 Cr Revenue From IPL 9
6Jun By PriyankaNo Comments
BUSINESS

Sony Generates 1200 Cr Revenue From IPL 9

Broadcaster Sony Pictures Networks India (SPN) has mopped up Rs 1,200 crore in advertising revenue from Indian Premier Leagues (IPL) ninth season, a growth of 20 per cent over last year. It had clocked an advertising revenue of Rs 1,000 crore from IPL 8. "We have had a 20 per cent growth in revenue. This was largely based on the change in (advertising) rates," SPN India President Rohit Gupta said. SPN had hiked its advertisement rate by 15 per cent for IPL this year. The spot rate for sponsors was Rs 5.25 lakh. The spot buy rate was Rs 5.75 lakh for standard definition channels, while for HD, price was between Rs 1.50 lakh to Rs 1.80 lakh for 10-seconds. Gupta had earlier said that there was an unprecedented interest from advertisers for this years IPL and it was for...
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4 Ways Small Businesses Should Leverage Text Message Marketing Campaign
21May By No Comments
BLOGS

4 Ways Small Businesses Should Leverage Text Message Marketing Campaign

If your business has ignored text message marketing, it’s time to rethink your strategy. Short message service (SMS) has a massive audience, as more people own mobile phones than ever before. More importantly, text messages have an incredible read rate — 98 percent of all text messages are opened by the user. Considering that email marketing open rates tend to fluctuate between 20 and 30 percent, depending on the industry, this is clearly an incredible opportunity. Here are four important ways you can get started with your own text message marketing campaign:   Provide Coupons and Discounts Directly Offering coupons or special promotional deals is a great way to immediately boost sales, and text messaging provides the perfect channel. As we learned above, your audience will be...
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Decoding: Word of Mouth Publicity of Indian Candy “Pulse”
5Mar By NitishNo Comments
BLOGS

Decoding: Word of Mouth Publicity of Indian Candy “Pulse”

Pulse, Pulse, Pulse - This candy has become the savior to the Indian small businesses and " oh, wow What is this " ? to the  people who have ever popped this light green candy in their mouth. But Why have people gone bat-shit crazy about it?   The best way to describe it, is by breaking the Pulse Journey into the mouth in 4 stages. ( as already explained in some of the below answers ) : Stage I - Sensational Kacchaa Aam Flavor Stage II - Slow emergence of the powder (which happens to be in between the candy) into your mouth Stage III - Phenomenal burst of Amchur into your mouth. Stage IV - Sweet taste when you reach the end of the candy.     Now, Let's go in deep (in ascending order ) of what Pulse have included in this candy which has rocked few mout...
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Starting Up at 19 to Helping Companies Improve Customer Experience, The Story of Zeenath
23Feb By Sonia MotwaniNo Comments
Story

Starting Up at 19 to Helping Companies Improve Customer Experience, The Story of Zeenath

Zeenath Kuraisha was 19 when she started with a home-based administrative support model for professional in the FSI industry. Zeena is one of the pioneers in the Call Centre industry in Singapore. After acquiring skills in the call center industry in 1996, she set up her first professional consulting company to help organizations improve and implement CRM, Sales and Tele Marketing processes into their existing operations via Call Centre structures. She started Asia Pacific Sales and Marketing Academy (APAC SMA) in Singapore after close to 20 years of Industry experience in the areas of Customer Experience, Inside Sales and Customer Focused GTM practice with various global MNCs. “I always loved the freedom, the ability to display and work interesting ideas my way which a normal role strapp...
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Don’t Copy. Be Different. And Your Marketing Will Win.
22Dec By No Comments
BLOGS

Don’t Copy. Be Different. And Your Marketing Will Win.

Gary Vaynerchuk nailed it when he said, “Marketers ruin everything.” Because it’s true. The moment they see people flocking to a new website, posting to the latest social platform or watching the hottest new TV show, they swarm in and fill it with ads for their stuff. To them, eyeballs equals dollar signs. And that is how it works. Until everyone starts doing it. Then, it’s an uphill battle to capture and keep your audience’s attention. In light of this, what’s the savvy business owner supposed to do? Well, rather than scraping the bottom of the marketing barrel, you can use a different strategy altogether. You can zig while everyone else zags. And when you do this, you end up light years ahead your competition. Today, I want show you three easy way to zig with your marketing and ...
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Skyrocket your start-up with clever PR – Catriona Pollard
15Oct By No Comments
BLOGS

Skyrocket your start-up with clever PR – Catriona Pollard

Whether you’re in the middle of developing a game-changing app, a new must-have product or savvy service, if you’re in start-up phase, chances are you’re operating on a very lean budget. So how can you build the profile of your fledgling brand when your budget is so tight? You guessed it. The media! It’s the quickest way to gain visibility and build reputation. The right kind of visibility is crucial to attracting funding, investors and new customers. This is where strategic PR fits in. It’s free and has a high return on investment and considerably more credibility than paid advertising. (more…)
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