Friday, April 26

Author: Aditya

How to do a perfect marketing? Learn from OLA!!
22Nov By AdityaNo Comments
News

How to do a perfect marketing? Learn from OLA!!

Tow days before when OLA was trending, I thought it might be a marketing gimmick …. Indeed it was!! Great job done by the Marketing team at OLA to seize this opportunity to showcase OlaBoat service as a "Goodwill" gesture and capture top of mind recall within their Customer Base. That’s what I would call a Masters stroke by a relatively new player in the Market flooded with many big brothers (MNC’s) who are often advised by bigger advertising Gurus. I remember the day last year almost same time when Ola’s biggest rival “UBER” was much criticized for employing “surge pricing” during the hostage crisis in Sydney last year. It was an unfortunate event which “UBER” tried to monetize unlike “OLA” who capitalized the opportunity for “Brand Building”.   Continuous rain for...
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Google names VMware co-founder Diane Greene to lead cloud push
21Nov By AdityaNo Comments
News

Google names VMware co-founder Diane Greene to lead cloud push

Reuters | 20 November 2015, 6:29 PM IST Google Inc, a unit of Alphabet Inc, said it appointed VMware Inc co-founder and industry veteran Diane Greene to run its cloud business, as CEO Sundar Pichai pushes ahead with efforts to gain share in the fast-growing market.   Pichai has made selling cloud storage space to enterprises a growing priority for the company to take on rivals Amazon.com Inc and Microsoft Corp. "Every business in the world is going to run on cloud eventually," Pichai said on a post-earnings call in October. Amazon's cloud business is now its fastest-growing business, while Microsoft is banking on cloud computing to make up for slowing sales of personal computers. Greene, a Google director for three years, will lead a new team combining the compan...
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Decoding – Snapdeal revenues have increased 5 times from last year
19Nov By AdityaNo Comments
News

Decoding – Snapdeal revenues have increased 5 times from last year

It seems a comment from Kunal Bahl (CEO, Co-founder of Snapdeal) is true that Snapdeal will become profitable in three years. As per the latest data from a Blog, Snapdeal revenues have increased 5 times. The Blog also revealed that the loss per rupee of revenue earned has also decreased drastically comparison to last year.   Loss per rupee chart: So Snapdeal revenues have been growing multifold every year. Every Valuation round is a multiple of the last one. But what about its losses? The negative point is that revenue for FY 2012-13 was INR 340 million which is a very small scale to be of any use for benchmarking. And the loss at even a scale of INR 1,680 million is twice the revenue.
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This Indian state Introduces India’s First Civic Crowdfunding Platform
31Oct By AdityaNo Comments
Story

This Indian state Introduces India’s First Civic Crowdfunding Platform

Fund for Unity, India's first civic crowdfunding platform that facilitates public funding and participation in community development projects, was opened to public on October 31, 2015 at 7.30 PM IST, as a step towards the envisaged icon based development of the Narmada district in Gujarat. The platform was made available following a Google hangouts session with an international audience, comprising majorly of technology professionals. (more…)
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Cambridge Scientists make super battery
31Oct By AdityaNo Comments
News

Cambridge Scientists make super battery

Scientists have created a battery whose technology in principle could power electric cars and other energy-hungry devices far better than current lithium-ion batteries, but it remains years away from commercial use.   Researchers at the University of Cambridge on Thursday announced the creation of a laboratory demonstration model of a lithium-oxygen battery that overcomes many of the barriers that have held back the development of this technology. (more…)
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Assocham Report: India’s QSR market may reach Rs 25K crore in next 5 years
26Oct By AdityaNo Comments
News

Assocham Report: India’s QSR market may reach Rs 25K crore in next 5 years

The quick service restaurants (QSR) sector in India is currently growing at a compounded annual growth rate (CAGR) of 25 percent and is likely to touch Rs 25,000 crore mark by 2020 from the current level of Rs 8,500, according to an analysis by apex industry body   "Entry of various national and international players in the QSR space has significantly widened the chain market due to fast-expanding middle class, urbanization, youth spending, nuclear families and better logistics," according to the sector-specific analysis conducted by The Associated Chambers of Commerce and Industry of India (ASSOCHAM). "About 50 percent of India's population eats out at least once in every three months and eight times in every month in bustling metros as compared to the US (14 times), Bra...
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Apple Music hits 6.5 million paid users: Tim Cook
20Oct By AdityaNo Comments
News

Apple Music hits 6.5 million paid users: Tim Cook

Reuters- Apple Inc's new music streaming service has netted more than 6.5 million paid users, the tech giant's Chief Executive Officer Tim Cook said on Monday.   Speaking at a technology conference organized by The Wall Street Journal in Laguna Beach, Calif., Cook said that an additional 8.5 million people are participating in a free trial of the Apple Music service. That gives it more than 15 million users in total, which Cook described as a successful debut. "I'm really happy about it, and I think the runway here is really good," Cook said. Released in June, Apple Music is the company's attempt to carry its dominance of digital music through its iTunes store into the era of music streaming pioneered by Spotify and others. Apple is allowing users to test its service with ...
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Axel Springer acquires Business Insider for $442 Million
29Sep By AdityaNo Comments
ACQUISITION

Axel Springer acquires Business Insider for $442 Million

German publisher Axel Springer acquires Business Insider in a whopping $442 million deal, accelerating its push into English-language content. Axel Springer is a Berlin-based publisher best known as the owner of newspapers Die Welt and Bild, already owned 9 percent of the company, and Amazon CEO Jeff Bezos, who had previously put his own money into the company, will leave it in there. When factoring out the cash still on the books, the value comes down to $390 million. Springer will end up writing a check for $343 million when the deal closes; it says Business Insider has 76 million readers and 325 employees worldwide. (more…)
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Ezetap secures Rs 150 Crore from Helion and Others
7Aug By AdityaNo Comments
FUNDING

Ezetap secures Rs 150 Crore from Helion and Others

Ezetap, which had previously raised $ 8 million from Helion Venture Partners, The social +Cpaital Partnership and Berggruen Holdings and has led itself to procure INR 150 Cr in its latest round of funding from its existing investors along with new investors, Horizon Ventures and  Capricorn Investment Group. (more…)
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