Friday, July 19

Tag: Vivo

Patanjali Considering bidding for IPL Title Sponsorship
INDIA

Patanjali Considering bidding for IPL Title Sponsorship

New Delhi, Aug 10, 2020: Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official. The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it. The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products. Confirming the development, Patanjali spokesperson S K Tijarawala said, "We are considering this for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective," he said. However, Tijarawala also added that the company is yet to take a final call on the issue. "We ha...
Chinese smartphone companies change marketing strategy after Galwan Valley Clash
INDIA

Chinese smartphone companies change marketing strategy after Galwan Valley Clash

Kolkata, June 18, 2020: Chinese handset makers change their Indian marketing strategy after the Indian & Chinese army clash in Galwan valley. Chinese smartphone makers who command around 70 percent of the market share in India are projecting themselves as Indian brands and selling made-in- India products to ward off any possible backlash on their sales. While on the other side, South Korean brand Samsung, which is a major competitor, stands to gain if Indian consumers switch their choice on nationalistic grounds. There have been protests by the Indian people in various parts of the country after the face-off at Galwan valley in eastern Ladakh in which Indian Army personnel was killed by the PLA of China on June 15. The strategy is likely to be replicated by many handset m...
Vivo Expanding Its Indian Manufacturing Unit To Increase The Production of Smartphones
BUSINESS

Vivo Expanding Its Indian Manufacturing Unit To Increase The Production of Smartphones

Chinese Smartphone company Vivo announce the expansion of its India manufacturing operations at the hi-tech manufacturing facility in Greater Noida. With an investment of INR 300 crores till date, the facility has increased production to more than 2 million units per month, re-iterating Vivo’s commitment to ‘Make in India’. The newly added SMT lines are catering to the growing demand for Vivo smartphones in the country. With more than 5000 employees, the Greater Noida plant has a capacity of manufacturing almost 25 million products in a year. Besides manufacturing, the Greater Noida plants also resides a ‘Test Lab’ where the manufactured products undergo more than 1000 stringent levels of quality and durability tests. Vivo NEX has been completely made in India and seen much succes...
Xiaomi, Vivo to Launch Premium Devices to Surpass OnePlus
Tech

Xiaomi, Vivo to Launch Premium Devices to Surpass OnePlus

A battle in the premium smartphone segment is brewing up for a long time now. A few days ago, it was announced that OnePlus is leading the premium smartphone market in India, however, Chinese players like  Xiaomi, Vivo and Huawei are now trying hard to beat the dominance of OnePlus, Samsung as well as Apple. Every smartphone maker is making valuable efforts to lead the premium space. Samsung this month will be launching the latest Note 9 smartphone, and further devices from OnePlus, Vivo, Huawei and Xiaomi, through the latter’s sub-brand Poco will also be introduced in the upcoming festive season. The festive season in India starts from October and accounts for at least a third to a handset maker’s annual revenue in the country. “The $500 premium segment has been traditionally split...
Vivo Nex Launches in India Featuring The Pop Up Camera
Tech

Vivo Nex Launches in India Featuring The Pop Up Camera

Vivo, one of the leading Chinese multi-national smartphone manufacturers, has launched its VIVO NEX  with “Elevating Camera” and “Ultra Full View” display in India. The main attraction of this smartphone is its pop-up camera along with edge-to-edge display with very little bezels, and in-display fingerprint scanner.   The phone is priced at ₹44,990 and will be available for pre-order till July 25 exclusively on Amazon India and the company’s official website vivo.com. Recently, Vivo offered an Amazon Pay cashback of ₹1,000 on the phone during the Prime Day sale. Those who claimed the cashback will get the refund on their Amazon Pay balance on or before August 15. The attractive pop-up camera mechanism has only a front-facing 8MP selfie camera, unlike the Oppo Find X in ...
Apple Smartphone Sales Decline Sharply in China, says Analyst Report
CHINA

Apple Smartphone Sales Decline Sharply in China, says Analyst Report

Market Intelligence Company Canalys has demoted Apple Smartphone sales in China as a part of "Others category" sharply in contrast from the 2015 peak where its market share was somewhere between 40-50% range in Urban China. Many noted analysts have expressed concern over Apple's plunge in Chinese market including Katy Huberty of Morgan Stanley predicting it as ‘continued weakness in China'. She predicts that the iPhone maker's market share in China might be as low as 18%. "Apple has always been limited to targeting customers in the so-called Tier 1 and Tier 2 cities- larger urban areas with a relatively well-off population.The Cupertino company’s problem in China is two-fold", says the analyst.     From a broader perspective, China's current population today st...
Vivo V9 Smartphone : 12 Things You Need to Know
Tech

Vivo V9 Smartphone : 12 Things You Need to Know

Phones reaching the market are currently possessing thinner bezel, which is the outside frame of the phone’s display. For example, iPads have very narrow bezel and xiaomi’s mix and doogee mix are almost bezel-less. Vivo appropriated an almost identical design in its V9, priced at Rs22,990 available in three colors, namely champagne gold, pearl black and sapphire blue through offline stores starting 2 April 2018.   Here are the specifications you all need to know about the Vivo V9: It possesses a dual rear camera of 16-megapixels ideal to capture very detailed pictures and the color contrast accurately and another 5-megapixel camera designed to capture the depth of field, intended to capture images quickly with a fast auto-focus.   For the rear camera, optio...
Xiaomi Usurps Samsung To Become Top Smartphone Seller in India
Tech

Xiaomi Usurps Samsung To Become Top Smartphone Seller in India

Samsung Electronics has lost its crown as the top smartphone seller in India for the first time in six years, as it was outsold by China’s Xiaomi in the final quarter of 2017, data from two tech research firms shows. Xiaomi’s aggressively priced suite of high-spec handsets and market expansion strategy enabled it to take the top spot in the world’s biggest smartphone market after China, said Tarun Pathak of Counterpoint Research.  The Chinese company, which is exploring a public listing and is now valued at close to $100 billion, entered India just over three years ago. Its strategy there has so far rested on flash sales on leading homegrown e-commerce player Flipkart and U.S. tech giant Amazon.com’s Indian site, an approach that helped it snatch market share without have to spend hea...
Chinese Smartphone Oppo & Vivo Cut 40% Retailers Margin in India
News

Chinese Smartphone Oppo & Vivo Cut 40% Retailers Margin in India

Smartphone makers Oppo and Vivo have cut down retail margins by over 40% in India. Both Chinese smartphone companies cut the margin offered to large chains to 14-15% from 23-25%, the executives said. They reduced it to 5-6% for standalone stores from 15-16%. As per the report published in economic times, both Oppo and Vivo have lost about 10,000 sales outlets each. Both had about 70,000 outlets each in the country before the margin cuts and the number of stores selling their phones may fall further, they said. Founded by Chinese billionaire Duan Yongping, Oppo and Vivo together have a 17% share of the market in India. As per the sources, the reason for this cut down is to make the companies profitable. One of the retail chain in Tamil Nadu, Sangeetha Mobiles has stopped selling Oppo ...
These 5 Companies Dominate China’s Smartphone Market, Samsung Is Not Among Them!
CHINA, Tech

These 5 Companies Dominate China’s Smartphone Market, Samsung Is Not Among Them!

Chinese market is the most popular smartphone maker and market in the world. China is now the world’s largest smartphone market and continues surging forward as its economy and people ramp up their consumption of things to match their already vast production. Kantar Worldpanel shows that now China's top five phone vendors own the market accounting for 91 percent of the overall market. The top five brands are; Huawei Xiaomi Apple Vivo Oppo That’s up from 79 percent a year earlier, extending a lead that now sees companies like ZTE, Meizu, and Lenovo struggling to find a foothold in their home country. Global smartphone leader Samsung is now at a 2.2 percent share in China and deteriorating, according to Kantar’s Dominic Sunnebo. Each of these companies have selected...
VIVO Retains IPL Title Sponsorship in Massive Deal
BUSINESS

VIVO Retains IPL Title Sponsorship in Massive Deal

New Delhi, Jun 27 (PTI): Mobile manufacturers VIVO today retained the Indian Premier Leagues title sponsorship for the next five years with a whopping Rs 2,199 crore bid, a mammoth 554 per cent more than the previous contract. "The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018 - 2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement. The annual break-up of the deal works out a nearly Rs 440 crore per year. The Board had last month invited bids for the title sponsorship of the cash-rich and glitzy event for the period between August 1, 2017 and July 31, 2022. VIVO had he...