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Social Media Ads to Touch $50 Billion By 2019: Zenith

5Dec By Press Trust of IndiaNo Comments

ANALYSIS

Social Media Ads to Touch $50 Billion By 2019: Zenith

The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday. The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news. Advertising agency Zenith Optimedia, owned by France's Publicis, predicts global advertising expenditure on social media will account for 20 percent of all internet advertising in 2019, hitting USD 50 billion and coming in just one percent smaller than newspaper ads. It expects social media to overtake newspapers comfortably by 2020. "Social media and online video are driving continued growth in global ad spend, despite political thr...

Facebook Launched “Express Wi-fi” Under Internet.org in India

27Nov By AdityaNo Comments

INDIA, News

Facebook Launched “Express Wi-fi” Under Internet.org in India

Months after it received flak for allegedly violating net neutrality with Free Basics, social networking giant Facebook is now testing a new model for public Wi-Fi deployments for offering quality internet access in rural parts of the country. According to Facebook's Internet.org page, the company's "Express Wifi" is live in India and it is "working with carriers, internet service providers and local entrepreneurs to help expand connectivity to underserved locations around the world". "...are expanding to other regions soon," it added. However, Facebook did not indicate if the Wi-Fi will provide limited access of a few websites, like its Free Basics, or provide full access. Express Wifi empowers local entrepreneurs to help provide quality internet access to their neighbours and mak...

21Nov By reutersNo Comments

News

Facebook’s Zuckerberg Discloses Steps to Fight Fake News

Facebook Inc, facing withering criticism for failing to stem a flood of phony news articles in the run-up to the U.S. presidential election, is taking a series of steps to weed out hoaxes and other types of false information, chief executive Mark Zuckerberg said in a Facebook post Friday evening. Facebook has long insisted that it is a technology company and not a publisher, and rejects the idea that it should be held responsible for the content that its users circulate on the platform. Just after the election, Zuckerberg said the notion that fake or misleading news on Facebook had helped swing the election to Donald Trump was a "crazy idea." Zuckerberg then said last Saturday that more than 99 percent of what people see on Facebook is authentic, calling "only a very small amount" fa...

Facebook Sets $6 Billion Buyback; Accounting Chief to Leave

19Nov By reutersNo Comments

News

Facebook Sets $6 Billion Buyback; Accounting Chief to Leave

Social media giant Facebook on Friday set a $6 billion buyback programme for its Class A shares, beginning in the first quarter of 2017. Facebook's shares were up 1.1% at $118.24 in after-hours trading. The company had a market value of about $337 billion at close. The company also said Chief Accounting Officer Jas Athwal had resigned, effective Feb. 17. Athwal has spent nearly nine years at the company and was formerly the director of revenue at Yahoo. The company said it planned to launch a search for a replacement.

Facebook Acquired Social Media Content Tracker CrowdTangle

13Nov By NitishNo Comments

ACQUISITION

Facebook Acquired Social Media Content Tracker CrowdTangle

Facebook on Friday announced it has bought startup CrowdTangle, which specializes in tracking hot content on social networks for media agencies and others. "Publishers around the world turn to CrowdTangle to surface stories that matter, measure their social performance and identify influencers," a Facebook spokesperson said in an email statement to AFP. "We are excited to work with content tracking team to deliver these, and more insights to more publishers." CrowdTangle confirmed the acquisition in a message at its website, but neither company disclosed financial terms of the deal. In its press release the company said that its technology helps identify stories picking up traction and influential sources as well as their performance on social networks. The startup claimed that...

Google Capital Rebrands as CapitalG; Discloses Snapchat Investment

5Nov By reutersNo Comments

FUNDING

Google Capital Rebrands as CapitalG; Discloses Snapchat Investment

Alphabet's venture capital arm CapitalG, earlier known as Google Capital, disclosed an investment in Snapchat by adding the social networking firm's logo to a page on its investment portfolio website. CapitalG has not made a formal announcement and it was not clear when Google made the investment. The company was not immediately available to comment. Snap, which operates the popular messaging app Snapchat, has hired Morgan Stanley and Goldman Sachs Group as lead underwriters for an initial public offering. The banks were notified last month that they had been awarded one of most coveted and potentially lucrative IPO mandates in recent years, as the Venice, California-based company vies for a $25 billion valuation in the stock market. Snapchat, which lets users send smartphone p...

3Nov By NitishNo Comments

News

Instagram to Test New Shopping Feature To Buy Products From Retailers

Facebook Inc's Instagram said that it will start tests next week on a new shopping feature through which users can buy products from US-based retailers via the photo-sharing app. Retailers will be able to showcase up to five products in a Instagram post, and clicking on the various tags will give users a lot more detail about the product than was previously available, Instagram said in a blog post on Tuesday. Instagram has also added a "shop now" link on each product, which, when clicked, will redirect users to the retailer's website where they can buy the product. The new features are aimed at keeping Instagram users, who now number more than 500 million, on the app for longer during their shopping experience than before, when they would have to exit the app to research and bu...

3Nov By NitishNo Comments

INDIA

Indian Govt. and Linkedin Sign MoU to Create More Jobs For Students

Leading global professional network LinkedIn today said it has signed an agreement with the human resource development ministry to create more job opportunities for Indian students. As part of the MoU, LinkedIn's 'Placements' product will be adopted by all Indian colleges affiliated with All India Council for Technical Education (AICTE), the company said in a release issued here. 'Placements' provides a level-playing field for all students, regardless of their location or college and allows them to take an online assessment test, which gives them direct access to thousands of openings in 35 top corporates in India, it added. "We're excited to work with the HRD ministry and AICTE to help students get greater access to the 'Placements' product. Our objective with 'Placements' is to ...

Vine a Mobile App For Video Sharing Will Be Discontinue

28Oct By reutersNo Comments

News

Vine a Mobile App For Video Sharing Will Be Discontinue

Twitter Inc announced Thursday that it would discontinue the video-sharing mobile app Vine, as it moves to cut 9 percent of its workforce worldwide to keep costs down after beating Wall Street quarterly earnings expectations. In the post twitter said, "Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app." The decision comes on the heels of a failed attempt to sell Twitter as it fights against stagnant user growth and mounting competition from other social media platforms. In a post published jointly by Twitter and Vine to the blog platform Medium, the social media services said that the Vine website would stay live even after the mobile app is...

20Oct By reutersNo Comments

News

Now You Can Order Food Through Facebook

Facebook Inc said users in the United States would be able to order food through the Facebook pages of restaurants starting on Wednesday as part of its efforts to connect users and businesses. Users will also be able to get quotes from businesses, buy movie tickets and book appointments at spas and salons, Facebook said in a blog post. Earlier this month, Facebook launched "Marketplace", a platform that allows people to buy and sell items locally. Facebook, which has about 1.7 billion monthly active users, also said on Wednesday it would add a "recommendations" feature that will allow users to share recommendations on such things as places to eat. Facebook shares were up 0.8 percent at $129.58 in early trading. What More Now You can Order From Local Business on Facebo...

Bollywood Actor Boman Irani Invested in Rooter a Sports Based Social Platform

17Oct By AdityaNo Comments

FUNDING

Bollywood Actor Boman Irani Invested in Rooter a Sports Based Social Platform

Rooter, the world's first social platform that connects sports fans and engages them during live sporting events, has announced the successful completion of a part of its angel investment round. Enabled by Kwan Entertainment Pvt. Ltd, the round was led by renowned Bollywood star Boman Irani and saw participation from Dhruv Chitgopekar and Prantik Dasgupta. The funds secured will be used to strengthen the technology team at Rooter as well as to create strategic partnerships with various sports platforms, teams, fan clubs and associations. Offering a chance for sports fans to connect with one another across real and virtual worlds, mobile-based platform that helps users engage with others sharing their passion. With its focus on smart technology, Rooter takes sporting interaction...

Facebook Officialy Introduces New Tool For Enterprises – Workplace

10Oct By NitishNo Comments

News

Facebook Officialy Introduces New Tool For Enterprises – Workplace

The social media giant added one more tool in its kitty, which helps enterprises at work called workplace. Facebook introduced Workplace (formerly known as Facebook at Work) as a pilot project about a year and a half ago adding some big companies and startups. Starbucks, Godrej, Yes Bank, auto rickshaw aggregator Jugnoo and logistics company Delhivery are the clients for this project. Now, more than 1,000 organizations around the world use Workplace. People have created nearly 100,000 groups and the top five countries using Workplace are India, the US, Norway, UK and France. Facebook opened up Workplace for any organisation that wants to use the service, at very competitive pricing- companies will pay $3 per user for the first 1,000 monthly active users, $2 per user for 1,00...