Delhi High Court Asks Airtel to Change IPL T20 Ads
Bharti Airtel has been asked to change its Indian Premier League advertising campaign by Delhi High Court after allegation from Reliance Jio Infocomm declaring the ad campaign to be 'misleading', 'deceptive' and 'misrepresentative'.The company has argued that the content will incur data charges for the plan, hence it's not free unlike it is being stated as in the "ad campaign".
In the Airtel promoted advertisement, it is being popularised that users can access T20 cricket coverage "live and free" for which all they need is a 4G Airtel SIM to download the TV app and get access to a virtual season of the coverage.
"The deception and misinterpretation in the advertisement are aimed at enticing and luring the viewers to subscribe the defendant's telecom service (Airtel) and give it prefe...