An augmented reality-based education technology startup Smartivity, has raised about Rs 6.6 crore in a pre-Series-A round of funding led by publishing firm S Chand and early-stage investment firm AdvantEdge Partners.
The round also saw participation from Singapore-based fund CFG Offshore Holdings, Silicon Valley-based fund Tandem Capital and a clutch of angel investors. The company said the funds will also be used to expand its reach and aim for the global market.
“With this round of funding, we want to expand our current portfolio in STEM and augmented reality products to provide interactive learning to kids and also develop IoT (internet of things)-enabled toys and robot-led learning for kids,” said Ashwini Kumar, cofounder of Smartivity.
“Smartivity has shown tremendous growth over the past 12 months with a high focus on product design and execution and has built a portfolio of innovative products,” said Gaurav Jhunjhnuwala, director of S Chand Group.
The Delhi-based startup uses augmented reality, a technique that enables superimposing digital objects over physical ones, to help kids understand various concepts. To experience the augmented-reality platform, users can download the Smartivity EDGE application, which is available on both Android and iOS .
Smartivity has two broad product ranges—STE(A)M (science, technology, engineering, arts and mathematics) learning-based doit-yourself kits, which have a fundamental scientific concept at the core of each activity, and Smartivity EDGE, their augmented reality-enabled learning activities.
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