Sunday, November 17

ANALYSIS

95% Engineers in India Unfit For Software Development Jobs
21Apr By Press Trust of IndiaNo Comments
ANALYSIS

95% Engineers in India Unfit For Software Development Jobs

Talent shortage is acute in the IT and data science ecosystem in India with a survey claiming that 95 per cent of engineers in the country are not fit to take up software development jobs. According to a study by employability assessment company Aspiring Minds, only 4.77 per cent candidates can write the correct logic for a programme — a minimum requirement for any programming job. Over 36,000 engineering students from IT related branches of over 500 colleges took Automata — a Machine Learning based assessment of software development skills — and over 2/3 could not even write code that compiles. The study further noted that while more than 60 per cent candidates cannot even write code that compiles, only 1.4 per cent can write functionally correct and efficient code. “Lack of p...
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Despite E-comm Rise, Offline Stores Generating 91% Sale: Study
29Mar By AnkitaNo Comments
ANALYSIS

Despite E-comm Rise, Offline Stores Generating 91% Sale: Study

Despite rise in e-commerce business, brick and mortar stores still generate 91 per cent sales globally, a study has claimed. "Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores," the study released by Zebra Technology said today. Zebra Technology interviewed nearly 1,700 retail decision-makers across various retail segments, including speciality stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains, globally in 2016. "Around 28 per cent of the sample size were taken from Asia Pacific. Findings at Asia Pacific level are reflective of trends in India," Zebra Regional Sales Director for India a...
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Digital to Overtake Traditional Mediums By 2021-22: EY
14Mar By AnkitaNo Comments
ANALYSIS

Digital to Overtake Traditional Mediums By 2021-22: EY

Digital mediums are likely to surpass traditional ones by 2021-22, when smart phone and broadband penetration increases in the country, according to EY India. "When does digital overtake physical? When smart phone penetration becomes 50 per cent of the population, which in our case will happen in 2019-2020. Second factor is when broadband is equal to one-third of the smart phone penetration, which in our case will happen only by 2021-22, according to our estimate. The third factor is parity between cost of the two services," EY India media and entertainment advisory leader Ashish Pherwani said. According to market research firm e-Marketer, Indians spend about two-and-a-half hours per day on traditional media including television, radio, newspapers, and magazines, compared to the o...
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Billdesk Revenue at INR 520 Cr in FY15-16, Profit Soars Up to 76 Cr
18Feb By NitishNo Comments
ANALYSIS, News

Billdesk Revenue at INR 520 Cr in FY15-16, Profit Soars Up to 76 Cr

Billdesk, one of India’s earliest online payment gateway solution providers, has reported a revenue of INR 520 Crores in FY15-16 with a PAT of INR 76 Crores. According to the webaite Tofler, Billdesk is one of the popular payment gateways used by online merchants and you must have spotted the name while making a payment online. INDIAIDEAS COM LIMITED, which owns and operates Billdesk, reported its 2015-2016 financial result, and its annual revenue at INR 520.2 Crores, is the highest in the company’s history. Billdesk was estimated to have 70% of the online billing market in India back in 2015. It competes with other billing aggregators like Citrus Payment Solutions, CCAvenue etc.  However, with the advent of Payment Banks, BBPOU and UPI amidst the demonetization frenzy, which is yet ...
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Digital Advertising to Cross Rs 255 Billion Mark in 2020: Report
31Jan By Press Trust of IndiaNo Comments
ANALYSIS

Digital Advertising to Cross Rs 255 Billion Mark in 2020: Report

Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5 per cent, a CII-KPMG report said. According to industry estimates, digital advertising in the country is projected to be at Rs 7,044 crore by end of 2016. "India is one of the fastest growing advertising markets globally with an estimated growth of 15.5 per cent in 2016, driven by a large consumer base and a burgeoning e-commerce industry". "Although the share of digital advertising spend remains low at 12.7 per cent in 2016, it is one of the fastest growing mediums at an expected CAGR of 33.5 per cent (2015- 2020) to cross Rs 255 billion in 2020," said the Digitisation to Drive Marketing Strategies: CII-KPMG report. It noted that of the total digital advertisement sp...
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Social Media Ads to Touch $50 Billion By 2019: Zenith
5Dec By Press Trust of IndiaNo Comments
ANALYSIS

Social Media Ads to Touch $50 Billion By 2019: Zenith

The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday. The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news. Advertising agency Zenith Optimedia, owned by France's Publicis, predicts global advertising expenditure on social media will account for 20 percent of all internet advertising in 2019, hitting USD 50 billion and coming in just one percent smaller than newspaper ads. It expects social media to overtake newspapers comfortably by 2020. "Social media and online video are driving continued growth in global ad spend, despite political thr...
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Average Size of Startup Funding Up 27% to Rs 4.6 Cr: Report
6Nov By Press Trust of IndiaNo Comments
ANALYSIS

Average Size of Startup Funding Up 27% to Rs 4.6 Cr: Report

The average size of Startup Funding received from angel investors grew 27 per cent to Rs 4.67 crore in 2015, from Rs 1.06 crore in 2009, a report said. Also, the average investments made by these angel investors individually saw an annual growth rate of 34 per cent from Rs 0.21 crore in 2009 to Rs 1.69 crore in 2015, according to the '2016 India Venture Capital and Private Equity Report on Start-Ups' by Indian Institute of Technology, Madras (IIT-Madras). "Start-ups have an important role to play in the modern innovation economy. The national government has recognised this and start-ups have emerged as a focus area for policy making now," IIT Madras Director Bhaskar Ramamurthi said. This report provides an interesting commentary on the trends in start-ups and the start-up ecosyste...
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Dissatisfaction With Job on the Rise, Employees Blame Poor Work-life Balance: Survey
30Oct By AdityaNo Comments
ANALYSIS

Dissatisfaction With Job on the Rise, Employees Blame Poor Work-life Balance: Survey

A Whopping 60% Indian Employees are not Satisfied With Their Current job, 80% are Looking out for job Change Reveals the 'Job Satisfaction 2016' by Timesjobs. India Inc. is about to be bumped over by a big challenge - that of talent retention. The findings of the 'Job Satisfaction 2016' survey reveals that 60% employees are not satisfied with their current job and 80% of the participating employees stated that they are looking to switch jobs. Compared to the 'Job Satisfaction 2015' survey results there has been a noticeable rise in the level of dissatisfaction. In the 2015 study, 78% employees stated that they were happy with their current job, although they were still open to other opportunities. This drop in satisfaction is a sharp contradiction to the claims and promises of Ind...
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Mobile Ad Spends Estimated Rs. 4200 Cr By The End of 2016 : Report
9Oct By NitishNo Comments
ANALYSIS

Mobile Ad Spends Estimated Rs. 4200 Cr By The End of 2016 : Report

Mobile ad spends estimated to be Rs. 4200 Cr. by the end of 2016 The smartphone has emerged as heartland India’s ticket to rich user experience in communication, entertainment and retail, allowing marketers to tap into both urban and rural markets with Mobile Marketing.   The Mobile Marketing Association (MMA), in association with GroupM, India’s largest media and marketing conglomerate, have released a report on the mobile marketing ecosystem in India. Called the ‘Mobile Ecosystem and Sizing Report’, this report states that the Mobile Medium is the third largest mass media in India in terms of ad spends, after Television and Print. The ad spends on Mobile media is estimated to be Rs. 4200 Cr. by the end of 2016, and is expected to grow to Rs. 10,000 Cr. by end of 2018. ...
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Study Shows Over Half of all Employees Feel Dissatisfied With Their Salary
20Sep By Press Trust of IndiaNo Comments
ANALYSIS

Study Shows Over Half of all Employees Feel Dissatisfied With Their Salary

A study by leading Job Portal reveals that 55% Gen Y and 53% Gen Z employees were disappointed with their first-drawn salaries. Dissatisfaction with salary is not new, however the reasons may have changed with changing aspirations of different generations. "This disappointment with salaries is due to many factors - the lack of a proper benchmark tool is one of the reasons which are not readily acknowledged. However, if you can assess your worth on the basis of what the standard payout is in a particular sector for a particular role, you will be saved of that disappointment when you actually get the job offer," says Vikas Deep Verma, Head of Product and Marketing, TimesJobs. The TimesJobs study based on the first job journey of Gen Z and Gen Y workforce also reveals that Gen Z is quic...
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TCS is Leader in Software Testing Services: Report
9Sep By AnkitaNo Comments
ANALYSIS

TCS is Leader in Software Testing Services: Report

Indias IT major Tata Consultancy Services (TCS) has been recognised as a leader among 24 companies in all categories of software testing services, according to a research-based report. The NelsonHall Vendor Evaluation and Assessment (NEAT) report 2016, analysed and indicated the overall performance of leading global vendors offering software testing services. NelsonHall evaluated 24 companies for NEAT based on various parameters. TCS was recognised as a leader in all the categories, namely Overall, Efficiency, Consulting, Transformation and Digital Focus. In the NEAT profile, TCS was acknowledged for its strong progress in go-to-market strategy, comprehensive testing service portfolio and a solid positioning in digital and mobile testing. TCS leadership in platform-based ser...
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