Soul Space, India’s first ever Organic and Fairtrade certified fashion brand which is originally Kolkata-based launched its first retail showroom in Pune on Monday. The fashion brand also has its eyes on Mumbai, Bangalore and Hyderabad to expand its operations, planning to launch 20 more stores in the current financial year.
The brand is a subsidiary of B L Kashyap and Sons Limited – one of the top 4 companies in the Indian private sector construction industry. It has a powerful e-commerce existence on various renowned websites such as Myntra, Jabong and Amazon as well as its own website – www.mysoulspace.in. Another interesting part is that the brand is also open to the franchise model to expand nationally.
The fashion label produces cotton clothes which are environment-friendly and pocket-friendly at the same time for both men and women. The vogue brand has an extraordinary collection which is categorized into three basic styles- Essentials, Studio and Athleisure. All the categories have their own tagline which communicates their agenda.
- Essentials – ‘Feel good Inside’
- Studio wear – ‘be flexible’
- Athleisure – ‘move the world’
A new generation is marching for revolution and they want to wear the clothes that tell a new story. Soul Space gives them the true story of who made their clothes and how. The brand believes that nature holds the key to our aesthetic, intellectual, cognitive and even spiritual satisfaction and thus all clothing is completely organic and fairtrade certified. Soul Space clothing helps you to reduce your carbon footprint and give back to earth with clothing that is ethically made,
Rajat Jaipuria, Director, Living Green Fashions Pvt. Ltd. expressed,
The organic brand basically focuses on sustainable along with high fashion. By sustainable fashion or eco fashion, we mean producing clothes in environmentally and socio-economically sustainable manners which do not have a negative impact on the environment. However, it not only involves production but also the consumption and use of the products in a sustainable manner. Hopefully, the startup will expand its operations largely and come up strongly in the near future.