Sunday, May 26

Mother Dairy Eyes Rs 10,000-cr Turnover in 3 yrs

Leading milk supplier of India, Mother Dairy is eyeing to cross Rs 10,000 crore turnover mark in next three years on rising demand for dairy products as well as fresh and processed fruits and vegetables.

Mother Dairy, which supplies about 30 lakh litres of milk in the national capital region has posted a turnover of Rs 7,186 crore during last fiscal, out of which about 75 percent is from its dairy business.

“We are aiming for more than Rs 10,000 crore turnover by the end of FY19 with expected rise in sales across all the segments,” Mother Dairy MD S Nagarajan said.

In a bid to expand its market, Mother Dairy is in the process of establishing a 25,000 tonnes per year integrated food and vegetable processing plant in Ranchi at an estimated cost of Rs 75 crore.
The freezing line will have the capacity to produce 5,000 tonnes per year of finished product and which will mainly include peas produced in the state.

The pulp and concentrate line will have a capacity of 20,000 tonnes per annum of finished products and this will largely include tomato processing, mango and other fruits.

Besides this, the company is also exploring new markets for its dairy and other milk products and at the same time also expanding its product portfolio with new launches.

Mother Dairy, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), has diversified a portfolio with a presence in dairy products, edible oil, fruits and vegetables (fresh as well as frozen) and pulses.

The firm sells processed food products like juices and ready to cook products under the brand name Safal and also has a presence in edible oil segment under the brand name Dhara.

The company also sells fruits and vegetables and other processed food products on its more than 400 Safal stores in the national capital region and Bangalore.

Safal outlets are being operated on the franchise model, where the company provides basic infrastructure.

During the time of spike in prices of pulses and onions, the Safal outlets had sold these two food items below market prices following the government’s instruction.

Recently, Paytm and Mother Dairy partnered to allow customers make cashless payments through the paytm wallet service across more than 100 milk booths.