The American technology giant Kodak known for its historic photography niche that marked a reentry in 2016 into the Indian market, is now eyeing to make it big in the white goods segment with India in its crosshairs.
The company is reportedly signing brand licencing deals that will mean for us to see more of Kotak branded washing machines, microwaves, air conditioners and more launching in the country.
Kodak to aggressively opt for more licensing deals in India
Commenting on from their inception to latest strategy, Avneet Singh Marwah, Director and CEO of Super Plastronics Pvt Ltd said,
We launched Kodak televisions in 2016 in India. Initially, we had partnered with e-commerce player Shop Clues. After receiving feedback from the market, we had then partnered with Flipkart. Soon, we became one of the top-selling smart TV brands in the country on Flipkart.
Later we started our journey in the offline market too. We have around 28 offices in India and about 350 service centres across the country. The strategy to stay competitive in the market for Kodak is quite simple. It is actively pushing to now launch feature-rich smart-TVs in the affordable segment in various screen sizes.
Currently, Kodak has a 3 percent market share and is eyeing to reach 6% in the next three years, informed Marwah. Speaking of the Indian consumer preference for average screen size, Marwah added that people in urban areas mostly prefer 40-inch TVs while in rural it is 32-inch.
Meanwhile, the demand for smart TV’s in India has also witnessed a surge owing to the rapid growth in internet adoption among citizens. Researchers estimate that the smart TV market share will increase to 60% by the end of this year. Hence, in such a scenario it will be interesting to watch how Kodak will seize the emerging TV market while expanding to strengthen its foothold in the newly found niche.