Thursday, March 28

Tag: Kodak

Kodak Aims to Make Big in E-commerce to boost TV sales
Tech

Kodak Aims to Make Big in E-commerce to boost TV sales

The American technology giant Kodak known for its historic photography niche that marked a reentry in 2016 into the Indian market, is now eyeing to make it big in the white goods segment with India in its crosshairs. The company is reportedly signing brand licencing deals that will mean for us to see more of Kotak branded washing machines, microwaves, air conditioners and more launching in the country.   Kodak to aggressively opt for more licensing deals in India Commenting on from their inception to latest strategy, Avneet Singh Marwah, Director and CEO of Super Plastronics Pvt Ltd said, We launched Kodak televisions in 2016 in India. Initially, we had partnered with e-commerce player Shop Clues. After receiving feedback from the market, we had then partnered with Flipka...