The most popular social media platform Facebook is working on a new video app that it hopes could win back the attention of teens. The company is basically building a standalone product where users can record and share videos of themselves lip-syncing or dancing to popular songs, similar to that of the video making app called Tik Tok, previously known as Musically.
The app is designed to be a standalone competitor to Musically, which was a hit with teens and even with the pre-teens. The new app is being built by members of Facebook’s video and Watch team under leadership from Facebook’s principal lead product designer Brady Voss.
The social media giant has been investigating the teen music app space since 2016. Then earlier this year, Facebook’s music efforts were reinvigorated when it secured licensing deals with all the major record labels.
The company also started experimenting with a Lip Sync Live feature for livestreaming karaoke, and now Facebook has opened it for Pages and began showing some songs’ lyrics on screen.
Facebook also plans to soon allow users to pin their favorite songs to their profile so friends can listen to a segment in what feels like a throwback to MySpace Music.