Friday, November 22

Tag: TV

KKR-Backed Emerald Media, Premji Invest Lead $35 Million Funding Round in Amagi Media Labs
15Dec By PriyankaNo Comments
FUNDING

KKR-Backed Emerald Media, Premji Invest Lead $35 Million Funding Round in Amagi Media Labs

Emerald Media, the Pan-Asia company backed by leading global investment firm KKR for investing in the media and entertainment sector, today announced that it has acquired a significant minority stake in Amagi Media Labs (‘Amagi’), the leader in targeted TV advertising and cloud-based TV broadcast infrastructure. Premji Invest, the investment arm of Azim Premji, (an existing shareholder) is also participating in this combination of primary and secondary US$35 million Series D round. Mayfield India and Nadathur Holdings will continue to remain invested in the Company. Headquartered in Bengaluru with offices in New York City, London, and Hong Kong, Amagi is a next-generation media technology company providing cloud-based managed broadcast services and targeted advertising platforms to c...
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Mobile Ad Spends Estimated Rs. 4200 Cr By The End of 2016 : Report
9Oct By NitishNo Comments
ANALYSIS

Mobile Ad Spends Estimated Rs. 4200 Cr By The End of 2016 : Report

Mobile ad spends estimated to be Rs. 4200 Cr. by the end of 2016 The smartphone has emerged as heartland India’s ticket to rich user experience in communication, entertainment and retail, allowing marketers to tap into both urban and rural markets with Mobile Marketing.   The Mobile Marketing Association (MMA), in association with GroupM, India’s largest media and marketing conglomerate, have released a report on the mobile marketing ecosystem in India. Called the ‘Mobile Ecosystem and Sizing Report’, this report states that the Mobile Medium is the third largest mass media in India in terms of ad spends, after Television and Print. The ad spends on Mobile media is estimated to be Rs. 4200 Cr. by the end of 2016, and is expected to grow to Rs. 10,000 Cr. by end of 2018. ...
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