BookMyShow Steps Into International Event Ticketing
India's largest entertainment ticketing platform BookMyShow is now stepping into international event ticketing service with the aim to strengthen its non-movie business over the next two years.
The company will foray the international ticketing service with a musical stage production of Rodgers & Hammerstein’s The King and I which is to happen at the West End theatre in London. The ticketing company had also collaborated with Disney for its Broadway-style musical Aladdin’s entry in India.
Albert Almeida, COO-Non Movies at BookMyShow said,
Millions of Indian tourists travel abroad each year and many of them are increasingly traveling to satiate their appetite for international entertainment. This is where we sensed an opportunity in fulfilling the need of our audiences that trave...