“Why own a car, when you have a taxi at your doorstep?” has emerged as a trending concept in India.
India is witnessing a revolutionary change in urban road passenger conveyance – from traditional horse carriages of only a few decades earlier to modern-day fleet cabs, radio taxis and rental cars. The industry, very new and growing fast, is already valued at $6-$9 billion. The following new models of business operation are visible in the Indian context:
Marketplace/ aggregator business model
This model has emerged as the most popular model operated by large players like Uber, Ola, Meru, Taxi for sure (‘TFS’) (acquired by Ola in a cash and stock deal of $200 million), YourCabs, TaxiGuide, TaxiPixi, and BookmyCab, etc. In this model, drivers register themselves with the operato...
