How Tencent Becomes a Bigger Social Media Platform than Facebook
Chinese internet giant Tencent Holdings has left Facebook Inc behind it and has become the world's most valuable social network company. Tencent is the company behind China's popular WeChat messenger and is the first company in China to be worth more than $540 billion.
Tencent is right now sitting on an advertising goldmine and just 18% of its total revenue in FY 2016 came from online advertising. Comparing with Facebook's model: advertising makes up 98% of its total revenue. Tencent, however works on a different business model.
Tencent- Early Start
Tencent was started by Ma Huateng (aka Pony Ma) along with his four friends- Chen Yidan, Zhang Zhidong, Xu Chenye, Zeng Liqing in 1998. Its first product was launched in 1999 which was a free instant messaging PC service - OI...