PR | Pixr8 News

18May By Sheldan RungasamyNo Comments

FUNDING

Delhi-based PR and Celebrity Endorsement Startup Raises Funding

Clarity Communication, a startup focused in PR and celebrity endorsement raised an undisclosed amount of funding from Atraxn Partners. The investment comes after the startup grew at an accelerated pace in the last 15 months as it added several startups and large firms in its portfolio. The funds will serve to financially assist Clarity augment and consolidate its hold of influential clients in the market it operates. To meet their goals, the Delhi-based startup will build skills and expertise in digital, traditional and social media and celebrity endorsements to meet the requirements of a diverse array of business and industries. Among the new clients associated with Clarity are venture capital firms and investment advisory firms. "The approach to communication is three-pronged - ...

Maxus Bags Media PR Rights of Tata CLiQ

Global communications consultancy Maxus today said it has bagged the media mandate for Tata Groups e-commerce platform Tata CLiQ, following a multi-agency pitch. The mandate involves management of all media across television, print, radio, cinema and will be handled from Maxus Mumbai office. "In a category cluttered with product forward, sales, discount advertising or high-end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com," Tata CLiQ Head ? Marketing Prathyusha Agarwal said in a statement. "With a novel proposition and communication idea, we are sure that we will build a strong salient brand. We believe...

Skyrocket your start-up with clever PR – Catriona Pollard

Whether you’re in the middle of developing a game-changing app, a new must-have product or savvy service, if you’re in start-up phase, chances are you’re operating on a very lean budget. So how can you build the profile of your fledgling brand when your budget is so tight? You guessed it. The media! It’s the quickest way to gain visibility and build reputation. The right kind of visibility is crucial to attracting funding, investors and new customers. This is where strategic PR fits in. It’s free and has a high return on investment and considerably more credibility than paid advertising. (more…)