Clarity Communication, a startup focused in PR and celebrity endorsement raised an undisclosed amount of funding from Atraxn Partners.
The investment comes after the startup grew at an accelerated pace in the last 15 months as it added several startups and large firms in its portfolio. The funds will serve to financially assist Clarity augment and consolidate its hold of influential clients in the market it operates.
To meet their goals, the Delhi-based startup will build skills and expertise in digital, traditional and social media and celebrity endorsements to meet the requirements of a diverse array of business and industries. Among the new clients associated with Clarity are venture capital firms and investment advisory firms.
“The approach to communication is three-pronged – storytelling, brand psychology and integrity. At clarity, we are striving every single day to be better at these and that is the core reason that it is adding clients in its portfolio. With this round of investment, it will help us to augment and consolidate our position with some of the most influential clients in the market and add talent to our team,” said Sowmya Iyer, founder and CEO of Clarity Communication.
“Our investment in Clarity Communications is largely due to the execution and scale that they have shown in last 15 months, also we feel the market is largely untapped in startup-Up PR space, secondly the founder of Clarity where she has more than 17 years of experience with prestigious names such as Concept PR, E-Lexicon PR, Sahara India Group in Public Relations and Corporate Communication. Atraxn primarily focuses on early startups that needs funding and execution strategies to scale their business,” said Managing Partner of Atraxn.