Paytm Mall Revamps Seller Platform, Delists 85,000 Vendors, Focuses On Quality
Paytm Mall, the online retail arm of Paytm e-Commerce, has flushed out about 85,000 sellers that did not meet its new quality standards.
According to Paytm, the move was part of its strategy to revamp its seller registration and on-boarding process to enhance its user experience on its platform. According to the company’s new policy, sellers will now have to mandatory furnish brand authorization letters before being able to sell their goods on the online platform. They will also have to submit their registration number, shop location and photos, and goods and services tax identification number in order to list their products on the platform, Paytm said.
While the move comes a fortnight after the GST kicked in, Paytm maintains that the move to delists sellers is independent of the imp...
