Paytm Mall, the online retail arm of Paytm e-Commerce, has flushed out about 85,000 sellers that did not meet its new quality standards.
According to Paytm, the move was part of its strategy to revamp its seller registration and on-boarding process to enhance its user experience on its platform. According to the company’s new policy, sellers will now have to mandatory furnish brand authorization letters before being able to sell their goods on the online platform. They will also have to submit their registration number, shop location and photos, and goods and services tax identification number in order to list their products on the platform, Paytm said.
While the move comes a fortnight after the GST kicked in, Paytm maintains that the move to delists sellers is independent of the implementation of the Umbrella Tax.
“This criteria blocks potential fraudulent merchants on signing up and creating a bad customer experience on the platform,” the company added.
The new standards will also enable brands and shopkeepers to set the return, exchange and refund policies for their products they are selling on the platform.
Shops will also be provided with Paytm Mall QR Code solution, which consumers will be able to scan to browse their products and place an order instantly. This will enable local shops to tap additional revenue streams from customers who can buy their products online.
“Existing sellers have done incremental business on our platform, helping us offer a superior consumer experience,” Amit Sinha, COO of Paytm Mall said.
Paytm Mall maintained that the delisting has not caused any significant impact on the sales volume and selection on the platform so far.