Nielsen | Pixr8 News

Those who are saying that the days of Indian IT industries are over are now yet to rethink because one of India's leading IT exporter Tata Consultancy Services (TCS) has bagged a record USD 2.25-billion outsourcing contract from Nielsen, a television rating measurement firm. The partnership, signed in October this year, is a renewal of TCS existing collaboration with Nielsen. The two companies had struck a 10-year deal in 2008 for USD 1.2 billion, which was expanded to USD 2.5 billion in 2013. Under the new deal, the terms of the agreement have been extended for an additional five years so as to expire on December 31, 2025, with three one-year renewal options granted to Nielsen, the TV rating company said in a regulatory filing to the US SEC. "Nielsen has committed to purchase servic...

The reach of the digital payments platform Freecharge has grown from 17% to 30% in the period from October 2015 to April 2016 in India -- the highest growth in app usage for any payments app in the country, a Nielsen study revealed on Monday. Freecharge also emerged as the most engaging app in the category with the average time spent on the app per month -- increasing from 28 minutes to 55 minutes in the period October 2015 to April 2016, said the data from Nielsen Informate Smartphone Panel. Freecharge core philosophy is focused on making transactions swifter and more secure. A number of features such as On the Go Pin (patent pending), Speed Pay (making transactions within 10 seconds), first of its kind Social Pay services like Chat n Pay, payments throug...

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TCS Secures Record $2.25 Billion Deal From Nielsen

Freecharge Now India’s Fastest Growing Payments App