ScoopWhoop In Trouble- How India’s Viral Content Company Lost Its Track
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The Launch
It was just another evening in a Mayur Vihar's small apartment of Rishi Pratim Mukherjee. He was hanging out with two co-workers, Sriparna Tikekar and Sattvik Mishra from WebChutney, an Indian webdesign and online marketing company.
A little drunk and a discussion over "listicles" the term coined because of the popular US-based internet co...