Innovation the need of the hour for IPL – Lalit modi former IPL Chief
Editor Note: IPL8 comes to end with gaining in popularity, despite the betting controversies that rocked the tournament last year. But the man behind this idea still feels to do some innovations in the current format of IPL to make a better and fresh approach towards its audience and most important popularizing cricket in other countries. Below we post Mr. Lalit modi views about IPL and where its stand for, have a look...
There comes a time in every product's lifespan when it needs to reinvent itself. But, unfortunately, Indian Premier League (IPL), my baby has been left to fend for itself by its foster parents.
Over the last five seasons, IPL has tried nothing new and has not set any benchmarks for the rest of the world to follow. Instead what we are l...