Sony Generates 1200 Cr Revenue From IPL 9
Broadcaster Sony Pictures Networks India (SPN) has mopped up Rs 1,200 crore in advertising revenue from Indian Premier Leagues (IPL) ninth season, a growth of 20 per cent over last year.
It had clocked an advertising revenue of Rs 1,000 crore from IPL 8.
"We have had a 20 per cent growth in revenue. This was largely based on the change in (advertising) rates," SPN India President Rohit Gupta said.
SPN had hiked its advertisement rate by 15 per cent for IPL this year.
The spot rate for sponsors was Rs 5.25 lakh. The spot buy rate was Rs 5.75 lakh for standard definition channels, while for HD, price was between Rs 1.50 lakh to Rs 1.80 lakh for 10-seconds.
Gupta had earlier said that there was an unprecedented interest from advertisers for this years IPL and it was for...