May 3rd, 2018The Indian Premier League (IPL) 2018, currently aired on Star India network, is unable to attract the viewership it recorded for the 2017 season when aired on Sony Pictures Networks India (SPN) channels.
Star India network acquired the broadcasting rights of the competition this year after acquiring global media rights for a colossal...
April 23rd, 2018The Indian Premier League (IPL) and its franchisees can emulate other global sporting events to exploit the brand value for increasing their revenue collections through merchandising, according to global valuation and corporate finance advisor Duff & Phelps.
Unlike the global sports events, the premier T20 cricket hasn't been able...
April 15th, 2018Bharti Airtel has been asked to change its Indian Premier League advertising campaign by Delhi High Court after allegation from Reliance Jio Infocomm declaring the ad campaign to be 'misleading', 'deceptive' and 'misrepresentative'.The company has argued that the content will incur data charges for the plan, hence it's not free unlike it...
April 6th, 2018Broadcasting and Media Giant, Star India has successfully managed to grab broadcasting rights for Indian cricket team's bilateral home series as well as domestic cricket in a record-breaking Global Consolidated Rights (GCR) bid of Rs. 6138.1 ( about 955 million USD) for next 5 years up to 2013.
The offer at Rs. 60.18 crore per match...
March 31st, 2018While Indian Premier League is just around the corner, video streaming service of Star India, Hotstar has launched a self-service ad tool called Hotstar Adserve. This is simply one lucrative opportunity for small-sized advertisers to showcase their advertisements on a well-known platform that attracts massive viewership globally.
Star...
March 30th, 2018The Indian Premier League is starting in a week and Hotstar, the video streaming service of Star India has launched a self-service ad tool called Hotstar AdServe. This service has been designed to offer small and medium-sized advertisers with shallow funds to use expensive platforms such as live sports accurately in order to reach their...
March 12th, 2018Gurgaon based Goibibo, an Online travel platform has signed an agreement with the winner of last season of IPL Mumbai Indians team as a principal sponsor of the for one year. The details of the deal have not been disclosed.
Goibibo is acquired by MakeMyTrip offering online services like travel, ticket booking etc. The 11th edition of...
January 27th, 2018The first day of IPL Auction 2018 has ended and England all-rounder Ben Stokes has captured all eyes by going with a bidding for Rs 12.50 crore. Here is a list of 10 cricket players who received highest bidding and some who didn't get so lucky today.
Highest Paid Players
Ben Stokes was also the most expensive player in the...
September 18th, 2017The Maharashtra government netted nearly Rs 82 crore as stamp duty from the five-year media rights deal between the BCCI and broadcast major Star India, a Department of Stamps and Registration official has claimed.
Star India recently won the TV broadcasting and digital rights of the Indian Premier League for Rs 16,347 crore in a...
September 4th, 2017Star India bagged the IPL media rights for TV and digital broadcast for the highest amount of Rs 16,347.50 crore with a single consolidated bid worldwide. The term will hold for the next five years of IPL that is from 2018 to 2022.
A total of 24 companies had picked up the Invitation To Tender to bid for the broadcast and digital...
June 27th, 2017New Delhi, Jun 27 (PTI): Mobile manufacturers VIVO today retained the Indian Premier Leagues title sponsorship for the next five years with a whopping Rs 2,199 crore bid, a mammoth 554 per cent more than the previous contract.
"The premium global smartphone manufacturer bid Rs. 2199 crores, which is a 554 per cent increase over the...
June 6th, 2016Broadcaster Sony Pictures Networks India (SPN) has mopped up Rs 1,200 crore in advertising revenue from Indian Premier Leagues (IPL) ninth season, a growth of 20 per cent over last year.
It had clocked an advertising revenue of Rs 1,000 crore from IPL 8.
"We have had a 20 per cent growth in revenue. This was largely based on...
