Tuesday, May 28

Tag: Inmobi

Microsoft partners with cloud enterprise platform InMobi
BUSINESS

Microsoft partners with cloud enterprise platform InMobi

Microsoft Corp has announced a global partnership with a marketers enterprise platform InMobi to enable new-age CMOs in their transformational journey from digital to mobile marketing. Under the new partnership, InMobi will be migrating to Microsoft Azure as its preferred cloud provider sealing a technology collaboration with Microsoft. At the same time, InMobi is also expanding its platform through its InMobi Marketing Cloud. As per company's website, The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement while remaining committed toward the privacy rights of the customer. Commenting on the strategic partnership with InMobi, Satya Nadella, CEO, Microso...
InMobi Acquires Los Angeles Based AerServ for $90 Million
ACQUISITION

InMobi Acquires Los Angeles Based AerServ for $90 Million

 InMobi, the world's largest independent mobile advertising platform, today announced the acquisition of AerServ for $90 million in cash and stock to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform. Globally, mobile premium publishers seek greater control over advertising revenue and deeper transparency into both the buyer landscape and pricing than what supply-side platforms offer today. These publishers are looking to further scale their advertising revenue using a best-in-class programmatic exchange, which will bring header bidding into mobile in-app for the...
India’s Leading Advertiser Firm Inmobi Announced Partnership With US Based Analytical Startup Moat
BUSINESS

India’s Leading Advertiser Firm Inmobi Announced Partnership With US Based Analytical Startup Moat

InMobi, the world's largest independent mobile advertising and discovery platform, today announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, "human and viewable" and "human, viewable, and audible" (sound, sight and motion) viewability and attention metrics across all mobile ad formats including mobile video and native advertising, as well as transact on these metrics using Moat Currency. According to Strategy Analytics, worldwide revenue from mobile video will reach $25 billion by 2021. As advertisers shift their digital ad dollars to video, ad viewability is an increasing priority for advertisers. This partnership w...
InMobi Launches a Suite of Advanced Video Ad Formats
News

InMobi Launches a Suite of Advanced Video Ad Formats

InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos. Mary Meeker's recent report on Internet trends shows a 55% growth in smartphone usage in India, making it the second largest market globally. In parallel, InMobi saw a 150% growth in video ad plays on mobile in India in the first half of 2016. Clearly, Indian users are adopting mobile as their first and primary device for consuming video content. As advertisers build their arsenal...
Indian Mobile Advertising Firm InMobi Pay $950k Fine For Tracking Locations of Its US Consumers
News

Indian Mobile Advertising Firm InMobi Pay $950k Fine For Tracking Locations of Its US Consumers

In a report, Us based FTC ordered InMobi, SoftBank-backed Indian mobile advertising firm to pay $950,000 civil penalties for tracking locations of "hundreds of millions of consumers - including children - without their knowledge or consent" to serve their geo-targeted advertising. InMobi is subject to a $4 million penalty but the agency suspended the fine to $950,000 "based on the company's financial condition". This settlement comes at a time when InMobi is struggling to raise funds. In its 17 page report, FTC said, "InMobi created a database built on information collected from consumers who allowed the company access to their geolocation information, combining that data with the wireless networks they were near to document the physical location of wireless networks themselves. They w...
SoftBank’s Profit Drops, But India Investments Show Traction
BUSINESS

SoftBank’s Profit Drops, But India Investments Show Traction

Japanese telecom giant SoftBank today said its investee companies in India - Snapdeal, Oyo Rooms, Ola and Hike - saw good traction even though its own profits dropped 27 percent for the fiscal ended March. SoftBank's sales for 2015-16 totalled 9.15 trillion yen ($84 billion), up nearly 8 percent from the previous financial year. Chief Executive Masayoshi Son said the Indian companies in which SoftBank has invested are growing, which include games, online messenger, and retail businesses. According to the investor presentation, e-commerce major Snapdeal saw the value of merchandise (GMV) sold through its platform rise 90 per cent in 2015-16 over the previous fiscal. "Repeat purchase rates increasing...Investing in supply chain technology... (Freecharge is) the fastest-growing di...
Mumbai Based Startup Truce Raises $370,000 From Inmobi and Snapdeal Founders
FUNDING

Mumbai Based Startup Truce Raises $370,000 From Inmobi and Snapdeal Founders

Mumbai based Startup Truce, which runs a fresh farm vegetables and fruits supply chain venture has raised 2.5 Crores ($370,000) angel funding from the founders of Inmobi and Snapdeal. Truce co-founder Saurabh Jain confirmed that the firm has raised funding but did not talk on about the details. The founders who invested are Kunal Bahl and Rohit Bansal (Snapdeal, co-founders), Anupam Mittal (Shaadi.com, founder), Amit Gupta (InMobi, co-founder), Utsav Somani and Neeraj Goenka of Mumbai Angels besides Farooq Adam Mukadam of Shopsense Retail Technologies were among the group of investors. Truce was launched last year by Kedar Gokhale and Jain. Gokhale, an alumnus of IIT Bombay. Truce procures fruits and vegetables from farmers across Maharashtra and sells them to mid-large sized restau...
Startups, inMobi, Zerodha, Woolpr ‘takes care’ employees pets
News

Startups, inMobi, Zerodha, Woolpr ‘takes care’ employees pets

Becky a three-month old kitten, purrs atop a work desk at InMobi, staring at long boardroom discussions and at the new faces at hiring interviews. Her owner Rebecca D'leema, a top executive at the tech startup, brings Becky to work every day. Like most of the 700-odd workers at InMobi located in Marathahalli, Rebecca is single. "Long working hours means leaving pets home alone in a lonely environment.Without time, people are giving them up to shelters," she said. InMobi allows employees to bring their pets to work as a matter of policy. "In such a scenario, a workplace that allows pets makes life so much easier," Rebecca said. So, Becky has company. Walter, the Golden Retriever, owned by another employee who works on the same floor as Rebecca, is Becky's friend.At least six employ...