Saturday, December 9

Microsoft partners with cloud enterprise platform InMobi

Microsoft Corp has announced a global partnership with a marketers enterprise platform InMobi to enable new-age CMOs in their transformational journey from digital to mobile marketing.

Under the new partnership, InMobi will be migrating to Microsoft Azure as its preferred cloud provider sealing a technology collaboration with Microsoft.

At the same time, InMobi is also expanding its platform through its InMobi Marketing Cloud. As per company’s website, The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement while remaining committed toward the privacy rights of the customer.

Commenting on the strategic partnership with InMobi, Satya Nadella, CEO, Microsoft said,

As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.

The global enterprise marketers platform InMobi has also been recognized as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies.