Hotstar AdServe | Pixr8 News

While Indian Premier League is just around the corner, video streaming service of Star India, Hotstar has launched a self-service ad tool called Hotstar Adserve. This is simply one lucrative opportunity for small-sized advertisers to showcase their advertisements on a well-known platform that attracts massive viewership globally. Star India is the proud digital and television rights holders of the IPL globally after signing a 5-year contract last year for a colossal Rs 6,247.5 crore bid. The cricket tournament is scheduled to begin on 7th April and will be broadcast in six languages, namely Tamil, Telegu, Kannada, Bengali, Hindi, and English. This diversity of languages is an initiative from Hotstar to reach over 700 Mn viewers across digital and television platform during this year’s 6...

The Indian Premier League is starting in a week and Hotstar, the video streaming service of Star India has launched a self-service ad tool called Hotstar AdServe. This service has been designed to offer small and medium-sized advertisers with shallow funds to use expensive platforms such as live sports accurately in order to reach their target audience. This will be done by making use of targeting facilities and interactive ad formats. The service is specially crafted to allow regional companies of advertising their product or services across the country at reasonable prices. Several ad formats are at the disposition of those willing to advertise on the platform such as Billboard (photo/video/carousel), native images for install or content ads and video ad formats like Bumper, mid rolls...

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