Monday, May 20

Tag: Fitness

Fitbit Sold 8.2 Million Activity Trackers in Q4 2015
ANALYSIS

Fitbit Sold 8.2 Million Activity Trackers in Q4 2015

San Francisco-based maker of digital health and fitness products, Fitbit has stated in its fourth quarter earnings report that it sold 8.2 million activity trackers in Q4 2015. it had sold 5.3 million activity trackers in the last quarter. The company also stated that its yearly unit sales nearly doubled to 21.4 million units sold in 2015 from 11 million in 2014. Founded and managed by James Park and Eric Friedman, Fitbit is known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics. The first of these was the Fitbit Tracker. “We believe we are beginning 2016 with strong customer engagement and retenti...
Craze of using Fitness apps rises in China
News

Craze of using Fitness apps rises in China

Every year brings a new exercise fad, but a new technological trend appears to be changing the very way people are approaching fitness. Smartphone apps and the smart wear that goes with them allow users to monitor their every action and share them online.   Lacing up and hitting the track is a time-tested way to keep fit. But now, there's something new, with smartphone apps promising to change exercise forever. Feifei here has always been into fitness, but the new wave of apps, she says, are taking things to a new level. "For me, apps make things a lot easier. I can calculate my distance, calories, and how much I work out. It also gives me something to post on social media," said Yan Feifei, a running enthusiast. Sharing results online is a key part of the new app movement...