Will Achieve $1 Bn-GMV Figure This Fiscal, Says Myntra
Flipkart-owned online fashion retailer Myntra today said it is on track to touch the USD 1 billion Gross Merchandise Value (GMV) mark this fiscal.
Myntra also said it has become the first ever Indian fashion e-commerce platform to clock the USD 1 billion run rate in annualised average GMV (post discounts) in July.
"We have now surpassed our January benchmark (USD 800 million) to make July 2016 the biggest month ever for Myntra. The annualised GMV run rate of USD 1 billion puts us on the path to touching the USD 1 billion GMV mark in a fiscal," Myntra CEO Ananth Narayanan told reporters here.
He said in the past month, the company had taken some market transforming steps, and "our focus is to continue to transform fashion and lifestyle in India through technology."
The reason why ...