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Power of Email Marketing- $38 in Revenue, For Just $1 Investment

1Jul By No Comments

BLOGS

Power of Email Marketing- $38 in Revenue, For Just $1 Investment

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate that an effective email marketing message has the potential to result in $38 in revenue, for just $1 of marketing investment. Here are some email marketing conversion tips all small businesses can use: Include descriptive tags with your images - Online publication MarketingCharts cites data revealing that the average person receives more than 400 commercial emails a month. Emails that include images can help your small business stand out in an already-crowded inbox, especially if you choose those that evoke an emotional response to a product, a promotional campaign concept, or your brand. However, email marketing now comes with a “catch ...

What Can Companies Do To Mitigate The Impact Of Brexit

28Jun By AnkitaNo Comments

News

What Can Companies Do To Mitigate The Impact Of Brexit

The United Kingdom, Europe and the world woke up to a new reality. With the majority of the population voting to leave the European Union, Britain has started its road to separation. With sterling plummeting to its lowest level in 31 years and the stock market falling sharply this morning, what lies ahead? What will be the impact on companies and markets? What can be done to mitigate potential repercussions that Brexit will inevitably bring? Even more importantly, how can companies adapt to the important changes coming our way and identify new opportunities? As we all know Brexit is likely to take a minimum of two years to materialize, with the process for withdrawal from the EU expected to start when Article 50 of the Treaty of Lisbon is triggered. Once the intention of separation i...

Ivycamp Join Hands With Nasscom To Promote IoT Startups

27Jun By NitishNo Comments

News

Ivycamp Join Hands With Nasscom To Promote IoT Startups

Nasscom 10,000 StartUps along with IvyCamp, an initiative of IvyCap Ventures, has forged an alliance to bolster the Internet of Things (IoT) movement in the Indian startup ecosystem. The initiative will connect startups, investors, mentors and industry bodies to converge and explore ways of working together, a statement from Nasscom said. IvyCamp platform will connect the industry participants to entrepreneurs for providing guidance on formulating and driving the IoT business. Activities through the year will focus on seeking out, supporting and growing IoT innovations and ventures, it said. "The potential scope of disruptive technologies in India is vast, as they can have a massive economic impact. IoT is one such sector which is gradually gaining popularity. With this collaboratio...

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

27Jun By NitishNo Comments

ACQUISITION

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

India's leading rewarded video advertising platform POKKT announced that their Android app, Pocket Money, has been acquired by listed mobile marketing adtech company Adways Inc. Adways is Japan's and South East Asia’s leading mobile marketing company. Currently installed by over 6 million users in India, Pocket Money is a reward-based ad platform, which helps app developers to acquire and engage customers in a targeted way. It brings together a colossal rewards-for- engagement platform with the best in-line offers and value exchange in return for a multitude of redemption options. Pocket Money banks on its state of the art a serving platform, steadfast attribution tie-ups, big data and analytics infrastructures to not just ensure a high rate of successful transactions, but also thriv...

Online Education Platform Coursera Focussing on Tie-Up With Indian Enterprises

27Jun By AnkitaNo Comments

News

Online Education Platform Coursera Focussing on Tie-Up With Indian Enterprises

Online education firm Coursera is focussing on partnering Indian enterprises for corporate learning solutions as part of its efforts to expand its presence in the country. Coursera, which counts India as its third largest learner market after the US and China, has 1.3 million users here. Globally, it has a user base of 19 million learners. "India is a priority market for us in 2016 and we are making significant push here. We are building features into the product specific to local needs," Coursera Senior Advisor Nikhil Sinha said. He added that the company is also in discussion with various Indian educational institutions for offering courses through its platform to global users. Sinha said the aim is to be a tool that people use for both "educational benefits and career ...

Rs 10k Smartphone Segment in India to Grow 44% in 2016: Report

27Jun By NitishNo Comments

ANALYSIS

Rs 10k Smartphone Segment in India to Grow 44% in 2016: Report

The under Rs 10,000-smartphone segment is expected to grow 44 per cent this year, constituting 70 per cent of the market, a CMR report said. According to the research firm, smartphone shipment in the country is expected to grow to about 130 million handsets this year from 97 million last year by 163 brands. "The entry-level or sub-Rs 10,000 accounted for 75 per cent of the market in calendar year 2015 with 153 brands shipping in the price bracket," it said. For 2016, the segment is forecast to constitute about 70 per cent of the estimated 130 million shipment (91 million), it added. "The sub-Rs 10,000 segment is expected to grow at 44 per cent, driven by consumers upgrading from feature phones to smartphones," the report said. The mid-tier segment (Rs 10,000-20,000 bracket) is e...

Alipay Could Acquire Stakes in German Banking Software Wirecard

27Jun By PriyankaNo Comments

CHINA

Alipay Could Acquire Stakes in German Banking Software Wirecard

Wirecard AG is negotiating with representatives of Alipay, a unit of Chinese e-commerce giant Alibaba, about it taking a stake of up to 25 percent in the German banking software company, a newspaper reported on Sunday. Without citing its sources, the Bild am Sonntag weekly said Wirecard was in confidential talks with Alipay about it taking a stake of up to 25 percent, and possibly more later. A Wirecard spokeswoman declined to comment on the specifics of the report but confirmed that the company was in strategic talks with various partners, without elaborating. A source familiar with the matter said Ant Financial, which operates the Alipay platform, was not talking to Wirecard about an investment. In December, the two companies agreed to a deal to provide mobile phone payment servi...

24Jun By Press Trust of IndiaNo Comments

News

Nokia Appoints Sanjay Malik India Head

Nokia today announced the appointment of Sanjay Malik as the head of Indian market, effective August 1. Malik is currently Head of Network Implementation (NI) at Nokia Global Services and is credited with efficiently driving growth and delivering strong performance both in terms of revenue and operational efficiency, the company said in a statement here. In his new role, he will lead customer operations, drive the business growth strategy and superior customer engagement services for the India market. He will be based in Gurgaon. Previously, he was heading Bharti GCBT (Global CBT), where he led the transformation of the business by enhancing customer satisfaction, market share and business results across India and Africa, the statement said. He joined Nokia in 2000, and takes o...

PayPal appoints Anupam Pahuja as India Country Manager and MD

22Jun By AnkitaNo Comments

News

PayPal appoints Anupam Pahuja as India Country Manager and MD

Global payments platform PayPal today said it has appointed Anupam Pahuja as the Managing Director and Country Manager for its India operations. Pahuja has been with the company for over six years, heading technology for APAC, PayPal said in a statement. As the MD & Country Manager for India, he will be responsible for all aspects of PayPal’s India business and further strengthening the company’s operations in India, he added. “India continues to be a key part of PayPal’s growth strategy. In India’s fast-growing e-commerce and payments market, we have enabled hundreds of thousands of small and medium businesses and entrepreneurs participate in the global economy,” PayPal Asia Pacific CEO Rohan Mahadevan said. With Pahuja’s appointment as the business leader of this market, Pa...

Online Companies are Focusing on Unit Economics, Customers: Report

22Jun By Press Trust of IndiaNo Comments

ANALYSIS

Online Companies are Focusing on Unit Economics, Customers: Report

E-Retailers Focusing on turning unit economics positive and customer retention as opposed to the prior focus on gross merchandise value, a recent report said. "We believe this may be a function of limited availability of capital, leading companies to focus on cash generation. Post government regulations that curtailed discounts, companies seem to have done away with the same; most discounts being seen online are being offered by sellers or brands themselves," a study by Kotak Institutional Equities said. Gross merchandise value is the total sales value of goods sold through a marketplace. Most companies surveyed are also evaluating other revenue streams such as advertising and online content to better leverage their platform, it added. Customer retention, recall and loy...

What Industrialists Said After Raghuram Rajans Decision Over 2nd Term

18Jun By AnkitaNo Comments

INDIA, News

What Industrialists Said After Raghuram Rajans Decision Over 2nd Term

Top industry leaders today said RBI Governor Raghuram Rajans decision not to take a second term will be "nation's loss" as he brought economic stability and enhanced Indias credibility on the world stage. India Inc led by Anand Mahindra, Deepak Parekh, NR Narayana Murthy, Kiran Mazumdar-Shaw, Mohandas Pai hoped that Rajan's successor will continue with the good work he did although industry chambers CII and FICCI declined to comment. Reacting to the development, Mahindra & Mahindra Chairman Anand Mahindra said he was "saddened" to hear about Rajan's decision to opt for academia at the end of his current term. "In my travels around the world and encounters with leading overseas businessmen, it became clear that during his tenure he greatly enhanced the credibility and bankabilit...

My Sales Experiences- From Class 11th (Fund My Education) To Running a Startup

16Jun By No Comments

BLOGS

My Sales Experiences- From Class 11th (Fund My Education) To Running a Startup

It was the September of 2014. Indian entrepreneurs were making headlines. Funding, valuation, and bootstrapping were among the most common words in the newspapers. India was becoming hottest destination for venture capital. I was already selling Indian dresses to NRIs through Instagram to fund my college education. The headlines gave a spark to my desire to become an entrepreneur. I began searching entrepreneurs group on Facebook and Google and came across a meetup group 'Entrepreneur's Walk run by Piyush, an IIT Kanpur alumni. I kept attending the meetups regularly, got to know Piyush better and realized he was looking for a co-founder as well. We went on to co-host 18 more meetups together, met a lot of founders (Deepak of Shifu, Blaze of Stayuncle, Umang of Bonita India, Ashim of ...