September 29th, 2015It was 2007 and our business was in trouble. Unique Photo®, during the 20 previous years, had been one of the largest distributors of photographic supplies including film (35mm, 120/220, Polaroid, Kodak, Fujifilm, etc.), cameras, photo paper, chemistry, and accessories. At one time, we represented 5% of all rolls of film sold in the...
September 26th, 2015Employee teams are one of the best ways to get things done in any business. When you take a group of independently talented people and create a team in which they can merge their talents, not only will a remarkable amount of energy and creativity be released, but their performance, loyalty and engagement will be greatly improved.
Here...
September 19th, 2015A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Now you can match a big company...
September 18th, 2015Entrepreneurship is all about finding answers. Your entire business is an answer to a common consumer problem, or need. Your business plan is a general answer to the most common questions investors and lenders ask regarding your viability and potential for growth. And when you look for new clients, you’ll be answering a barrage of...
September 7th, 2015In recent years, content storytelling has provided special value beyond traditional marketing techniques as it allows small business owners to humanize their brand, brings their products and services to life and ultimately increases sales. Every day, users are bombarded with content, consisting, on average, of more than 100,000 words in...
