Tuesday, November 5

Tag: brand promotion

Tech Mahindra Acquire Digital Agency BORN Group
ACQUISITION

Tech Mahindra Acquire Digital Agency BORN Group

NEWYORK-- BORN Group, a leading digital transformation agency with a focus on customer experience and enterprise commerce solutions, has been acquired by global technology and services firm Tech Mahindra Ltd. Founded in 2011, Born set forth to create a new-age marketing agency that helped brands adapt to the digital economy. Their vehicle, BORN, grew out of a combination of two acquired firms, Group FMG, a content production house and a NY-based marketing boutique specialized in creative design, Pod1. Since then, BORN has experienced exceptional growth with operations in 8 countries serving over 40 end markets working with a range of enterprise clients. The company is widely recognized and award winning and serves a roster of clients who seek enterprise commerce and experience...
How Cricketers like Virender Sehwag Make Rs 30 Lakh Using Social Media
ANALYSIS

How Cricketers like Virender Sehwag Make Rs 30 Lakh Using Social Media

While he may have retired professionally for over a year now, nonetheless he continues to rule our hearts not only with his masterful strokes but also as a newly found social media entertainer! Yes, we are talking about our very own Viru paaji (nickname). Virender Sehwag the most destructive batsmen to have adorned Indian cricket industry is now making it big in the world of social media with his maiden skill to grab eyeballs through his unconventional, funny and witty Tweets like never before! "I have, in the last six months, made around Rs. 30 lakh through my Tweets", says, a much pleased Sehwag. While people can't stop gushing over his witty tweets, the brands to have not been able to resist the temptation of showcasing him for their brand promotion! Given the magnificent scope of cri...