Appsflyer | Pixr8 News

AppsFlyer, a marketing data analytics firm, has raised USD 56 million (about Rs 381 crore) in latest round of funding. This was led by new investors Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. The existing investors Magma Venture Partners, Pitango Venture Capital and Eight Roads Ventures also participated in the round. The series C financing brings the company's total funding to USD 84 million. "Having grown revenues by 500 per cent and staff from 40 to 240 people across 12 global offices in two years, the company will invest in the enhancement of its products to help even more marketers measure every engagement with their target audiences," AppsFlyer said in a statement. Qumra Capital partner Boaz Dinte has jo...

Just about 3.1 per cent of mobile app users in India spend money on in-app purchases compared to 5.2 per cent globally, according to a new report. However, Indian users spend almost as much as global average for in-app buys. "Only 5.2 per cent of users spend money on in-app purchases globally and in India it is 3.1 per cent. The average paying user however spends USD 9.60 in monthly transactions per app with purchase activity globally -- and USD 8.78 in India," said the State of In-App Spending report by AppsFlyer, a mobile marketing attribution analytics company. The report based on In-app Purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps - found that, overall, Asian users spend 40 per cent more on in-app purchases than the rest of the world wh...

Tag: Appsflyer

Data Analytics Firm AppsFlyer Raises $56 Million From Qumra Capital, 3 others

Only 3% Mobile App Users in India Spend Money on In-App Purchases