Just about 3.1 per cent of mobile app users in India spend money on in-app purchases compared to 5.2 per cent globally, according to a new report.
However, Indian users spend almost as much as global average for in-app buys. “Only 5.2 per cent of users spend money on in-app purchases globally and in India it is 3.1 per cent.
The average paying user however spends USD 9.60 in monthly transactions per app with purchase activity globally — and USD 8.78 in India,” said the State of In-App Spending report by AppsFlyer, a mobile marketing attribution analytics company.
The report based on In-app Purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps – found that, overall, Asian users spend 40 per cent more on in-app purchases than the rest of the world when taking into account all app categories.
But North Americans spend the single highest amount in the shopping app category.
The report further said that iOS users spend nearly 2.5 times more than Android users globally; In India it is 5.5 times more.
“Globally, iOS users spend nearly 2.5 times as much as Android users — $1.08 to $0.43 in monthly IAP per user, per app. In India iOS users spend approximately 5.5 times more than Android users — $1.12 to $ 0.20 and iOS users are three times more likely to spend in apps than Android users,” it said.