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Shahrukh Khan Branded DDecor Launched App and Website, Invested Rs 25 Cr

3Jul By AdityaNo Comments

News

Shahrukh Khan Branded DDecor Launched App and Website, Invested Rs 25 Cr

Home decor and furnishing company DDecor has invested Rs 25 crore in digital integration of its business and retail operations, and expects to increase its market share by 10 per cent in the next five years, a senior company executive said. "We have unveiled a digital product for sellers that will cover 1,000 sales points through the newly launched D-Assist platform. We will extend the digital platform for our designers and architects, and customers by August this year," Ajay Arora, Managing Director of DDecor Home Fabrics said. "We expect to increase our marketshare to 40 per cent from the present 30 per cent in the next five years through this initiative, which will also help us expand our markets," he added. The company has invested Rs 25 crore in the exercise of digitally integrating...

Myntra’s ‘End of Reason Sale’ Clocks 2 Million Product Orders on Day 1

3Jul By NitishNo Comments

News

Myntra’s ‘End of Reason Sale’ Clocks 2 Million Product Orders on Day 1

India's biggest fashion shopping sale, the fourth edition of Myntra's 'End of Reason sale', clocked over two million item orders placed by end of day one of the two-day weekend sale. In the run up to the opening of the sale at 12 am on Saturday, around Rs. 700 crore worth of products were added to the EORS wish list (A special feature offered for EORS-4). The wish list was offered for the first time for short listing of items to go on sale. Also, the Myntra App was ranked number one on iOS in India across all categories. Myntra and EORS were among the top searched items on Google and Twitter, with search trends higher than Amazon, during the same period. "The fourth edition of EORS has received phenomenal response so far. On the first day of the sale, we have seen installation of...

Only 3% Mobile App Users in India Spend Money on In-App Purchases

1Jul By AdityaNo Comments

ANALYSIS

Only 3% Mobile App Users in India Spend Money on In-App Purchases

Just about 3.1 per cent of mobile app users in India spend money on in-app purchases compared to 5.2 per cent globally, according to a new report. However, Indian users spend almost as much as global average for in-app buys. "Only 5.2 per cent of users spend money on in-app purchases globally and in India it is 3.1 per cent. The average paying user however spends USD 9.60 in monthly transactions per app with purchase activity globally -- and USD 8.78 in India," said the State of In-App Spending report by AppsFlyer, a mobile marketing attribution analytics company. The report based on In-app Purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps - found that, overall, Asian users spend 40 per cent more on in-app purchases than the rest of the world wh...

Now Measure Your Internet Speed By Official App Of TRAI

1Jul By Press Trust of IndiaNo Comments

News

Now Measure Your Internet Speed By Official App Of TRAI

Telecom regulator Trai announced today the launch of a mobile application that will help the user to measure his/her internet speed on their smartphones and send results to the authority. "The MySpeed App, which could be downloaded from the mobile sewa app store, allows users to measure their data speed experience and send the results to this (Trai Analytics Portal)," the Telecom Regulatory Authority said in a statement. The portal and the application will be formally launched by the regulator on 5th of July, 2016. The application can also send coverage, data speed and network information along with the device and location of the user. There had already been many complaints about the poor speed of internet. This app will help the user to keep a track of speed provided by the te...

Paytm Tie-Up With Suzuki Motorcycle For Two-Wheelers Booking

29Jun By AnkitaNo Comments

BUSINESS

Paytm Tie-Up With Suzuki Motorcycle For Two-Wheelers Booking

India's largest mobile payment and commerce platform Paytm announced its strategic partnership with Suzuki Motorcycle India Pvt. Ltd. to offer its customers the largest assortment of bike and scooter models across all transactional platforms in India. With over 400+ Suzuki dealers on-board, the Paytm marketplace will now enable booking of all Suzuki two-wheeler models on its platform across India. As part of the association, Suzuki will also have a brand store on Paytm for higher consumer engagement guaranteeing an enhanced consumer experience. With the alliance, Paytm projects registering sales of more than 10,000 units to be sold on the platform within this calendar year. Paytm will also enable vehicle financing to provide higher degree of assistance to consumers while b...

28Jun By reutersNo Comments

CHINA

China Tightens Rules For Mobile App Developers

China has tightened rules for mobile app developers including requiring real-name registration and preserving users' activity logs, the country's internet regulator said on Tuesday, as Beijing looks to strengthen oversight of the growing app market. The Cyberspace Administration of China (CAC) said in a statement that mobile app providers would need to fulfill six requirements to help crack down on "unscrupulous" use of their platforms to carry out fraud, distribute pornography and spread malicious rumors. China's government already exercises widespread controls over the internet. It argues tough restrictions are needed to ensure security in the face of rising threats like terrorism, irking some foreign governments and business groups who say that the controls affect trade. Mobile app...

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

27Jun By NitishNo Comments

ACQUISITION

Japanese Adtech Company Adways Acquired POKKT Pocket Money App

India's leading rewarded video advertising platform POKKT announced that their Android app, Pocket Money, has been acquired by listed mobile marketing adtech company Adways Inc. Adways is Japan's and South East Asia’s leading mobile marketing company. Currently installed by over 6 million users in India, Pocket Money is a reward-based ad platform, which helps app developers to acquire and engage customers in a targeted way. It brings together a colossal rewards-for- engagement platform with the best in-line offers and value exchange in return for a multitude of redemption options. Pocket Money banks on its state of the art a serving platform, steadfast attribution tie-ups, big data and analytics infrastructures to not just ensure a high rate of successful transactions, but also thriv...

Indian Mobile Advertising Firm InMobi Pay $950k Fine For Tracking Locations of Its US Consumers

23Jun By NitishNo Comments

News

Indian Mobile Advertising Firm InMobi Pay $950k Fine For Tracking Locations of Its US Consumers

In a report, Us based FTC ordered InMobi, SoftBank-backed Indian mobile advertising firm to pay $950,000 civil penalties for tracking locations of "hundreds of millions of consumers - including children - without their knowledge or consent" to serve their geo-targeted advertising. InMobi is subject to a $4 million penalty but the agency suspended the fine to $950,000 "based on the company's financial condition". This settlement comes at a time when InMobi is struggling to raise funds. In its 17 page report, FTC said, "InMobi created a database built on information collected from consumers who allowed the company access to their geolocation information, combining that data with the wireless networks they were near to document the physical location of wireless networks themselves. They w...

Nanu Started Offering Free Calling Service in India, Operators Object

22Jun By PriyankaNo Comments

News

Nanu Started Offering Free Calling Service in India, Operators Object

A new mobile app, Nanu, has started offering free calling service, including on mobile numbers and landline connections -- a facility on which private telecom operators have raised objection before sector regulator Trai and government. "If you read the Indian Telegraph Act, you can interpret that every form of data transmission over the internet, which is a form of communication, is legal because it is not regulated by telecom licences. If you read in that context, its a grey area," Nanu Chief Martin Nygate said. The Nanu support gives free limited credits every day for making free call anywhere in the world on its application and even to those who have not installed its application. The call can be made on mobile number and even on landline. The Telecom Regulatory Aut...

Uber’s Rival in Pakistan Uses Rickshaws, Low-Tech Phones

20Jun By reutersNo Comments

Story

Uber’s Rival in Pakistan Uses Rickshaws, Low-Tech Phones

As taxi hailing giant Uber enters Pakistan, a little-known local competitor is counting on a mix of new ideas and old technology to tap what could be a big chunk of the market: low-income residents who travel in rickshaws, not cabs. Known as Rixi, the Lahore-based service hails rickshaws instead of cars. Its platform is not smartphones, but older SMS phone messaging that allows nearby drivers to bid for any user's business. Pakistan has more than 130 million cellphone subscriptions, but only 21 percent subscribe to data packages, and, while the proportion is rising, there are opportunities across emerging economies in Asia to tap a relatively low-tech customer base. In Thailand, Taxi Radio uses calls and text messages to put cabs and people in touch and is popular with those without s...

After Linkedin, Microsoft Acquires Messaging Start-up Founded By Indian

17Jun By Press Trust of IndiaNo Comments

ACQUISITION

After Linkedin, Microsoft Acquires Messaging Start-up Founded By Indian

Technology giant Microsoft has acquired a messaging-app developer founded by an Indian, as the US-based software firm aims to strengthen its position in the emerging era of combining the power of human language with advanced machine intelligence. Microsoft acquired California-based Wand Labs, a start-up which builds messaging technology for apps, founded in 2013 by IIT-Delhi alumnus Vishal Sharma who was previously the vice president, products at Google. The terms of the acquisition were not made public. "This acquisition accelerates our vision and strategy for Conversation as a Platform which (India-born CEO of Microsoft) Satya Nadella introduced at our Build 2016 conference," Corporate Vice President, Information Platform Group at Microsoft David Ku said in a statement yesterday. Dur...

Push Notifications Have Higher Engagement Rates Than SMS or Emails

15Jun By NitishNo Comments

News

Push Notifications Have Higher Engagement Rates Than SMS or Emails

E-commerce giants unanimously agree that more than 50% of their transactions happen on mobile devices and the figure is expected to reach more than 70% by 2019. Amid the advent of cheap data plans, increasing broadband connections and plummeting prices of mobile devices, the users' engagement like push notifications on mobile is higher than yesterday. Reflecting on this latest trend and the rapid growth in the mobile sector, WebEngage recently hosted a panel discussion on 'Mobile Growth'. The panelists included Avlesh Singh - CEO of WebEngage, Zishaan Hayath - CEO of Toppr, Nischal Shetty - CEO of Crowdfire and Sidharth Verma - CEO of Beewise among others. They stressed on the need to not stop relying on organic channels who give 100% authentic users rather than pricey channels who may ...