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Digital Advertising to Cross Rs 255 Billion Mark in 2020: Report

31Jan By Press Trust of IndiaNo Comments

ANALYSIS

Digital Advertising to Cross Rs 255 Billion Mark in 2020: Report

Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5 per cent, a CII-KPMG report said. According to industry estimates, digital advertising in the country is projected to be at Rs 7,044 crore by end of 2016. "India is one of the fastest growing advertising markets globally with an estimated growth of 15.5 per cent in 2016, driven by a large consumer base and a burgeoning e-commerce industry". "Although the share of digital advertising spend remains low at 12.7 per cent in 2016, it is one of the fastest growing mediums at an expected CAGR of 33.5 per cent (2015- 2020) to cross Rs 255 billion in 2020," said the Digitisation to Drive Marketing Strategies: CII-KPMG report. It noted that of the total digital advertisement sp...

$943 Million – the Loss to Indian Economy From Internet Shutdowns

8Oct By NitishNo Comments

Story

$943 Million – the Loss to Indian Economy From Internet Shutdowns

22 internet shutdowns that occurred in India between 2015 to 2016 cost the country’s economy an astonishing $968 million, contributing to a total global cost of $2.4 billion, says Darrell West in a study published by Centre for Technology Innovation, Brookings Institution. Citing the example of one such instance West says India disrupted Internet services in response to concerns over students cheating on exams. An Indian official said, "considering the sensitive nature of the exam for recruitment of talents, internet service providers have been asked to shut down all internet-based social media services from 9am to 1 pm to prevent the mobile misuse during exams. " In many other instances, Regional Indian officials also ordered disruptions in response to public security concerns. ...

Study Shows Over Half of all Employees Feel Dissatisfied With Their Salary

20Sep By Press Trust of IndiaNo Comments

ANALYSIS

Study Shows Over Half of all Employees Feel Dissatisfied With Their Salary

A study by leading Job Portal reveals that 55% Gen Y and 53% Gen Z employees were disappointed with their first-drawn salaries. Dissatisfaction with salary is not new, however the reasons may have changed with changing aspirations of different generations. "This disappointment with salaries is due to many factors - the lack of a proper benchmark tool is one of the reasons which are not readily acknowledged. However, if you can assess your worth on the basis of what the standard payout is in a particular sector for a particular role, you will be saved of that disappointment when you actually get the job offer," says Vikas Deep Verma, Head of Product and Marketing, TimesJobs. The TimesJobs study based on the first job journey of Gen Z and Gen Y workforce also reveals that Gen Z is quic...

NCR Startups Face Funding Crunch; Attract Just $170M in 2016

24Aug By Press Trust of IndiaNo Comments

ANALYSIS

NCR Startups Face Funding Crunch; Attract Just $170M in 2016

Funding activity in the national capital region witnessed a slowdown with deals signed worth $170 million in 155 transactions so far this year, says a report. According to 'VCCEdge Startup Funding Insights' the NCR startup ecosystem witnessed funding crunch and attracted $170 million (about Rs 1,140 crore) this year. "At the going run-rate, funding deals for the year 2016 may not be able to cross the 2014 deal value of $289 million," the report said. The year 2015 was a landmark year that registered a deal value totalling $608 million as against $289 million in 2014. "The slowdown is attributed to investor pragmatism and selectiveness in funding enterprises that have business models that best optimise the funding they receive. Startups have to, perforce, 'Conserve and Grow...

16Apr By AnkitaNo Comments

News

New System Finds Security Flaws in Popular Web Apps

MIT researchers have developed a system that can quickly comb through tens of thousands of lines of application codes to find security flaws in popular web applications. In tests on 50 popular applications written using Web programming framework Ruby on Rails, the system found 23 previously undiagnosed security flaws, and took no more than 64 seconds to analyse any given programme. According to researchers from Massachusetts Institute of Technology (MIT) in the US, the new system uses a technique called static analysis which seeks to describe in a very general way how data flows through a programme. "The classic example of this is if you wanted to do an abstract analysis of a programme that manipulates integers, you might divide the integers into the positive integers, the negativ...

25Dec By AnkitaNo Comments

ANALYSIS

Analysis: Expedia Vacation Deprivation Report 2015

New Delhi, Delhi, India - Business Wire India Expedia, one of the world's largest full-service online travel sites, today released the results of the 2015 Vacation Deprivation study, an annual study of vacation habits across multiple countries and continents. The survey highlights that India is the fourth most vacation deprived nation globally, with 65% of Indians saying they feel very or somewhat vacation deprived, and 20% saying they are very vacation deprived. “Vacations play a critical role in creating a work-life balance as it reenergizes people to be more focused at work (53% Indians agree). According to Expedia’s 2015 Vacation Deprivation Survey, 54% of Indians would prefer more vacation days over a pay rise, the highest globally. Although, the cost of taking a vacation is often w...