Ad Targeting | Pixr8 News

Yesterday we published a breaking news stating that billionaire and chief executive of Whatsapp, Jan Koum, was planning to leave the parent company, Facebook. Whatsapp’s Last Remaining Co-Founder Exits Facebook. While the departure seemed friendly between the Chief Executive of Whatsapp, Jan Koum, and Chief Executive of Facebook, Mark Zuckerberg but the departure motives suggest otherwise. According to several US media reports, the decision to leave his high position in the ranks of Facebook and its board of directors as well was motivated by disagreements about the company’s future. Reports suggest that Koum disagreed with the social media giant’s plan to weaken the messaging app’s encryption and strategy to use specific user information to earn money from Whatsapp. ...

Facebook is reviewing its advertising policy amidst the ongoing controversy surrounding the social media platform about the use of third-party data collected by apps and used by firms such as Cambridge Analytica to target specific users. The move comes only a few weeks before the General Data Protection Regulation (GDPR) will come into force in Europe. It is a law designed to give social media users the choice of allowing digital platforms to use their personal data in order to receive accurate ads. Facebook is specifically revising its Partner Categories program that has been effective for the last five years and allowed advertisers to use data obtained from third parties in order to send ads to the relevant audience. Facebook described the program as: With Partner Categories, you ...

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The Dark Truth Behind Whatsapp Founders Leaving Facebook

Facebook Ends Third-Party Ad Targeting Program