There are 100 lakh weddings that happen in India annually and wedding industry stands tall at 38 billion growing @ 25%. It’s a space that’s still unorganized with no one big player having a connect with the millions of young to-be-weds and vendors. There is no “one place” that has it all – the features, the convenience, the ‘everything’ that goes in the making of a big fat Indian wedding, and this is where we aim to position Weddingplz at. A place where you can find everything related to a wedding and by everything, we mean EVERYTHING under one roof.
Weddingplz is a wedding vendor discovery platform that houses everything that a to-be-wed couple needs to plan, manage and organize a wedding.
Besides providing the maximum and most detailed information about wedding vendor’s products and services, it smoothly integrates everything that’s required to plan and organize a wedding into a single website thus helping the to-be-wed couples – find everything related to a wedding under one roof.
With an array of features viz local vendor search, genuine couple reviews, upcoming wedding events & exhibitions, Vendor deals & discounts, real weddings, to amazing wedding planning tools like budget manager, checklist, to-do list management, e-Invites; it is the most exhaustive yet comprehensive wedding search portal helping the to-be-weds plan their wedding. These wedding events and exhibitions help flustered and overwhelmed brides find clarity and help to shoulder to the stress of planning a wedding. If you are interested in helping you might want to check out somewhere similar to https://www.winniecouture.com/franchise for more information or find an event more local to you where you are able to volunteer.
Currently present in 4 cities viz Delhi, Mumbai, Chandigarh and Ludhiana, it lists more than 38000+ wedding vendors and has the largest pool of wedding vendor database across any other wedding portal present in India.
The main concept and the USP(unique selling proposition)
What makes Weddingplz.com unique is that it is the only wedding portal that smoothly integrates everything that’s required to plan and organize a wedding such as local vendor search, genuine couple reviews, upcoming wedding events & exhibitions, Vendor deals & discounts for customers to amazing wedding planning tools like creating your own wedding website and e-Invites, into a single website, thus helping the to-be-wed couples – search manage and organize everything for their wedding online.
The Execution story –
While away attending his cousin’s wedding in Ludhiana, the inconvenience caused to Manas Wadhwa, Founder, to find one good wedding vendor at the last moment in the vicinity of the hotel is what prompted him to explore the idea of a wedding portal where anything related to a wedding could be found. Seeing how easy it was to search food joints on ‘Zomato’ and how difficult to search for wedding products and services on net, is what deepened his conviction to start working on this idea further and thus WeddingPlz.com – Search the best wedding vendors in town!
Services:
Anybody who is about to get married (the prospective bride and groom) and everybody involved in their wedding preparation and planning (family, friends, and relatives) are our customers. In a nation where wedding talks begin the moment a child is born to a clocking of approx 100 lakh weddings a year, weddings encompass the maximum range of age group and emotions involved.
Wedding have more than 100 areas that need to be taken care of, involving a huge amount of networking and referrals making weddings seem chaotic and unorganized. It is an essentially to bridge this gap that WeddingPlz enables the prospective couples and vendors to work in concert with each other, thus alleviating the anxieties and problems that each side feels when it comes to organizing a wedding.
Team / Little introduction about the founder/co-founders with their backgrounds.
Currently, we are a bunch of 25 highly enthusiastic and passionate people.
Manas – Role as founder
As the Co-Founder & CEO, Manas consistently leads Weddingplz into innovation and building a scalable business model. He brings together the area of organizational management and information technology and applies diverse methods from the field of design, new product development and business thinking so as to create customer, business and future insights for Weddingplz.
A Non-technical person completely in love with technology, prior to finding WeddingPlz he founded a Leading 360 Virtual Tour Co which is among the top Virtual Tour Company in India, and has some of the most coveted brand names under its client list viz. Max Hospitals, Amity University, Mercedes Benz to name a few, he has also co-founded an award winning chain of restaurants which was also the official Public Caterer to F1 formula Racing 2013.
Prashant – CTO
The Tech Brain behind WeddingPlz.com, Prashant holds his expertise in launch of various search portals and has more than 10 years of experience in tech lead domain. Zatse.in, PlaybillEdu, Kenyan Airlines automation for STPC are some of his major outstanding projects on the technical front. He takes care of the process optimization solutions and handles the coding, PHP structure and user interface structure at Weddingplz.
Challenges and Goals / Challenges faced so far.
We did face a few initial challenges that included creating a convincing presence. Also, tracking down the reliable vendors and then collaborating at different levels were another aspect that needed careful planning. Following were some of the challenges that we faced:
Single Point Consolidation: Weddings encompass the maximum range of age groups and emotions involved. There are more than a hundred areas to take care of, all pertaining to different vendors. The key challenge was to bring all of this to a single point focus, a single point where all the users (the prospective bride and groom and their families organizing a wedding) and vendors can all come together and get in touch with each other directly and precisely, so that the wedding preparation can be done smoothly and easily and with just a one click process.
Data Reliability: Another key challenge came in the form of providing the most authentic, reliable and exhaustive vendor information to users so that once they log on to weddingplz.com, they don’t have to see or ask anybody else for more vendor details. So collecting, curating and updating the latest and most comprehensive data is an ongoing challenge for us.
Usability Challenge: Understanding the target audience mindset (the To-Be-Weds and Vendors) and what they are looking for and then providing them with an easy to use and clean user interface so that they get what they are looking for without much digression and waiting was another key challenge that we faced. WeddingPlz is designed with a very methodical user interface so that the users can glide through the website features effortlessly thus saving on their time and effort.
Introduction to Online Aspect: In India people are more comfortable doing everything physically, be it jotting down notes or haggling with 10 vendors to finalize one. The challenge comes in the form of introducing the Wedding planning online as its comparatively a new feature in India and not many people are using it or are comfortable with it (old habits die hard). WeddingPlz has a complete section of wedding planning tools where a user can create their own wedding checklist, budget, guest list and stay on top of everything all the time, without the hassle of physically doing everything. Marketing this idea and making it more acceptable to people is another key challenge that we face.
Competitors in the market.
Local Vendor Search is a huge market and Wedding Industry has Approx 40 Diff types of business’s required for that Perfect Day. Justdial, sulekha, Asklaila, Askme, Shaadi magic, matrimony directory are the biggest names of Local Search Engines in India.
WeddingPlz.com is the only website which provides the maximum and most detailed information about vendors. Besides this WeddingPlz.com smoothly integrates everything that’s required to plan and organize a wedding viz. local vendor search, reviews, wedding events & exhibitions, Vendor deals & discounts, planning tools and is the only website in India to integrate Wedding Planning tools, wedding website and wedding search engine, all into a single online wedding solution portal, thus being the most exhaustive yet comprehensive wedding portal.
Visualization and plans for next few years.
Expansion of WeddingPlz, both in terms of Geographic expansion and Product expansion is foremost on our agenda and we are aggressively pursuing it. Starting with Delhi last year, we have launched in 3 more cities till now, Mumbai , Chandigarh and Ludhiana and plan to launch in Bangalore by the end of this month (November 2015). Launch in 2 more cities by mid-2016 and an all India presence along with our own wedding directory is our plan by Dec 2016. Besides this, in terms of product expansion we plan to launch Mobile App by the end of this year.