The craziest shopping day of the year in China, Singles Day, has come to an end. Total sales for Alibaba this year hit $14.3B compared to last year’s $9.3B. All the media headlines are talking about Alibaba’s Singles Day sales data and how much money Alibaba made. I am going to tell you the story behind Alibaba Singles Day Sales. Ever wonder how Alibaba is able to achieve such huge sales numbers? Find out below:
Alibaba’s Singles Day sale started at the strike of midnight, and Alibaba employees were all-hands-on-deck ready for the shopping “war.”
Here is the Alipay building all lit up. Alipay is Alibaba Group’s third-party online payment platform with no transaction fees.
Check this out! Temporary beds were set up in the board rooms. Everyone was ready for a sleepover!
Even tents were set up all around the offices and parking areas. Wow!
Unlimited Red Bull plus four meals a day was available to every employee.
Jack Ma paid a visit to Tmall employees.
Alibaba employees showed their passion for the big day by shaving their head in a “11.11” pattern and painting their nails with the Tmall logo.
Employees even formed a human “11.11”!
Needless to say, Alibaba deserves what they achieved on Singles Day! It’s nice to hear about Alibaba’s successful business strategy and phenomenal sales number, but it’s important to appreciate the people who make Alibaba as successful as they are today!
What are your thoughts on Alibaba’s successful Singles Day sale?
This article was originally published on Amazing.com.
About the Author
Celine Fang is an expert on China e-commerce and is on the Amazing.com Customer Experience Team.