Snapdeal today said it has acquired TargetingMantra, a move that will help the ecommerce major enhance personalisation of shopping experience of customers. The acquisition amount was not disclosed by Snapdeal. TargetingMantra specialises in the field management of customer life cycle through personalisation, targeting and big data analytics. Founded by former Amazon executive Saurabh Nangia and […]
Commerce is becoming pervasive – every interaction with a consumer is an opportunity to inform, educate, and sell products. In order to become Product-Aware (as businesses today are location-aware) businesses are going to need reliable and comprehensive product information for making informed decisions. Product awareness is nothing but, a state where every app and website […]
As per the Mint Report Shopclues an Indian E-commerce platform on Tuesday said it has raised a fresh round of funds led by sovereign wealth fund GIC Pvt. Ltd with participation from existing investors Tiger Global Management and Nexus Venture Partners, valuing the company at more than $1.1 billion. Though the amount has not been […]
Realty portal Housing.com has tied up with real estate major Tata Housing to create an exclusive digital marketing platform for the sale of existing inventories and launch of new projects. Housing.com and Tata Housing have formed a partnership as part of which the realty portal would “offer a full stack solution by creating an exclusive […]