Tuesday, May 28

Snapdeal Acquires Customer Personalisation Firm TargetingMantra

Snapdeal today said it has acquired TargetingMantra, a move that will help the ecommerce major enhance personalisation of shopping experience of customers. The acquisition amount was not disclosed by Snapdeal.

TargetingMantra specialises in the field management of customer life cycle through personalisation, targeting and big data analytics.

Founded by former Amazon executive Saurabh Nangia and management consultant Rahul Singh in March 2013, TargetingMantra has offices in Palo Alto and Gurgaon.

Its solutions help increase conversion rates through intuitive product discovery, recommendations and channel selection.

“At Snapdeal, TargetingMantra’s team will further the on-going initiative to build the customer experience engine, which will personalise shopping experiences for customers,” Snapdeal said in a statement.

Rohit Bansal, co-founder of Snapdeal said the company is always on the lookout for talented teams that come with complementing tech skills.

“Personalisation is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The TargetingMantra team comes with valuable experience in driving superior customer experience through machine learning,” he added.

TargetingMantra had raised about USD 1.1 million from investors like 500 Startups, Nexus Venture Partners and One97 Mobility Fund.

Snapdeal has been on an acquisition spree, beefing up its presence as it takes on players like Flipkart and Amazon in the burgeoning Indian e-commerce industry.

Last year, Snapdeal acquired payments and mobile recharge startup Freecharge in a cash-and-stock deal (estimated at USD 400-450 million), MartMobi, Letsgomo Labs and Reduce Data as well as picked up stakes in digital financial services platform RupeePower and logistics venture GoJavas.

Founded in 2010, Snapdeal has over three lakh business sellers listed on its platform. Snapdeal, which counts Japan’s SoftBank, Foxconn, Alibaba and eBay among its investors, has been scouting for acquisitions in mobile technology and supply chain space.