India’s largest jewellery chain, Kalyan Jewellers will now be making inroads into the marriage industry with its new initiative Sanskritimatrimony.com. With this unique matchmaking website, the wedding jewellery brand intends to simplify one’s search for a life-partner.
Sanksritimatrimony.com promises to quicken the search for the perfect match through a slew of unique functionalities. Built with proprietary algorithms, the website’s Compatibility Meter has been designed to help connect individuals with the most compatible matches. Matches are made based on varied criteria ranging from basic ones such as age, gender, etc., to cultural, psychological factors.
Speaking about the new launch, a company spokesperson stated, “Kalyan Jewellers has been a household name for many years. For decades now the brand has been guiding brides and grooms-to-be on wedding jewellery and design. We felt there is an opportunity to help our customers in their search for a life-partner, and through Sankritimatrimony.com we hope to make a difference and help them find an ideal lifepartner.”