It seems Jeff Bezos led American e-tailer Amazon launched full fledged e-commerce war against India’s leading e-commerce firm Flipkart. According to latest information Amaon has invested Rs 2,010 crore into Amazon.in. The total investments in Amazon Seller Services to Rs 7,000 crore in the past 12 months, according to regulatory filings.
The latest investment strategy from Amazon, making the points raised by Flipkart Founder Sachin Bansal and cab aggregator Ola Founder Bhavish Aggarwal, seeking government intervention and asking the country to protect Indian-origin startups to counter capital dumping by foreign rivals.
Last week, Amazon rolled out Prime Video and prime service for which it is in discussions with content players and offers its users a host of features like quicker deliveries and early-access deals. At present, according to sources, the company has as many as 500,000 members, which it plans to double next year. The Indian unit of Amzon, however, loosing Rs 1,000 crore in discounts and related offers, aimed to garner more customers, during the festive season in October.
“We will invest what it takes to become the customers’ preferred choice in India, and are encouraged that we are India’s largest and fastest-growing ecommerce marketplace,” an Amazon India spokesperson in a statement to the newspaper’s queries about the investment and losses.