Yao Yunfei, a son of a traditional Chinese tailor and second successive found of Jiaxing Getelan Garments Co Ltd, shared his view on how the Intnet has transformed the traditional garments industry of a China’s historic town.
Yao’s company is located at Wuzhen, a South China’s wat town, a pmanent home for World Intnet Confence event.
Back in 1970, the company’s predecessor was a local State-owned factory that produced shirts and blouses. Yao’s fath worked with hundreds of works in the factory. Yao filled his fath’s shoes and began to upgrade the factory in the beginning of er 1980s.
“We started to use Intnet to raise funds, develop distribution channels and even crowdfund our designs since last year,” said Yao Yunfei, found of Jiaxing Getelan Garments Co Ltd. The clothing company was re-established in 2003 and registed as “Wuzhen”.
“Even the buttons of our clothing can be designed by designs from Shanghai or oth cities through our online community,” said Yao. “We’ve built our entprise’s account on WeChat to promote our brand and intact with our existing and potential consums.”
Currently, the company opates a physical store at the Wuzhen tourist scenic zone, right inside the hometown of the WIC.
The company is making use of its location advantage, which is based at the WIC confence venue, to combine designs’ crowdfunding, online to offline (O2O) sales model and digitized fitting expience.
“We’ve introduced 3D full-body scanning and printing technology to provide tailored clothing to our customs,” said Yao.
Although the system is still used as a prototype, Yao believes that by introducing 3D technology into the traditional industry will revolutionize the sector and provide more intactive expiences for its consums. The company is in talk with a Chinese 3D tech firm to improve the system.
According to the company, by creating high-quality pure silk and linen fabrics, the “Wuzhen” brand demonstrates the ethnic charactistics of “hometown of silkworm and silk”,
“We recorded a turnov of 70 million yuan ($1 million) this year”. “I hope our dresses will be chosen as the official cemonial dresses for WIC’s staff next year,” Yao said.
With a history of 1,300 years, Wuzhen hosted the first WIC in 2014 and the delegates we impressed by its modn Intnet facilities and local people’s awareness about the Intnet applications that can benefit their daily lives.