While yesterday we reported Flipkart foraying into grocery market to rival BigBasket and Grofers, another news today has surfaced that E-commerce giant Amazon is aggressively ramping up selection for grocery on its platform and focussing on speedier delivery to capture its hold in the grocery venture.
The grocery wing of the online e-tailer has been rebranded Prime Now, with the company offering a two-hour express delivery option to members of its Prime subscription service.
Amazon’s announcement has come in the wake of Flipkart also strengthening its plans to enter grocery segment.
The Amazon Now Service will be called as “Prime Now” and will have investments in the chill chain for products like fresh fruits, vegetables and dairy. The service limited as an app-only-service as of now will be available in cities like Bengaluru, Mumbai, New Delhi and Hyderabad.
In its official statement, Amazon.in said,
Prime Now has an expanded selection of over 10,000 products… This includes selection across categories like fruits and vegetables, grocery, staples, meats, and home and kitchen.
What’s In-Store for Users in Amazon Prime Now Service?
- Under the newly rebranded service, Prime users will get the benefit of express two-hour delivery between 6 am to midnight.
- Moreover, Same-day and next-day delivery will be available for other customers in two-hour slots from 6 am to 12 midnight.
- At present, Amazon.in fulfils all its order through the Now Store, supermarkets like Aditya Birla More, Big Bazaar and local speciality sellers like Licious and Pescafresh. The company has committed USD 500 million for its food venture in India
After so much disturbance in the e-commerce space, if there is another sector to look forward to spark of growth is perhaps the “grocery landscape”. Nowadays, people have become too comfortable to even buying milk and bread online, hence one can predict strong growth which is expected to be Rs 2.7 billion markets by 2018-19, as cited by Franchise India Report.