Amazon’s India Re-brands Grocery Service to ‘Prime Now’
While yesterday we reported Flipkart foraying into grocery market to rival BigBasket and Grofers, another news today has surfaced that E-commerce giant Amazon is aggressively ramping up selection for grocery on its platform and focussing on speedier delivery to capture its hold in the grocery venture.
The grocery wing of the online e-tailer has been rebranded Prime Now, with the company offering a two-hour express delivery option to members of its Prime subscription service.
Amazon's announcement has come in the wake of Flipkart also strengthening its plans to enter grocery segment.
The Amazon Now Service will be called as "Prime Now" and will have investments in the chill chain for products like fresh fruits, vegetables and dairy. The service limited as an app-only-service as of ...