Seattle, 29th Sept 2020- US-based eCommerce platform Amazon Introduces Amazon One, a contactless way for people to use their palm to pay at the store, entering a location like a stadium, etc.
Amazon said the service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.”
Amazon will use this service in select Amazon Go stores, where Amazon One will be added to the store’s entry gate as a convenient choice for customers to use to enter the store to shop.
In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system.
The process takes less than a minute to sign up at these Amazon Go stores using an Amazon One device.
The first step is to insert your credit card and then hover your palm over the device and follow the prompts to associate that card with the unique palm signature being built for you by our computer vision technology in real-time.
You’ll have the option to enroll with just one palm or both. And that’s it-you’re now signed up. Once you’re enrolled, to use Amazon One to enter these Amazon Go stores, you’ll just hold your palm above the Amazon One device at the entry for about a second or so, and be on your way. It’s that simple.
On using palm recognition based technology, Amazon said we selected palm recognition for a few important reasons. One reason was that palm recognition is considered more private than some biometric alternatives because you can’t determine a person’s identity by looking at an image of their palm. It also requires someone to make an intentional gesture by holding their palm over the device to use. And it’s contactless, which we think customers will appreciate, especially in current times.