Sunday, June 23

Bollywood Actor Ajay Devgn Launched His Multiplex Theater in UP, 50 More Into Pipeline

The popular Bollywood actor Ajay Devgn has launched a theatre under the name ‘NY Cinemas’ in Ghazipur, a city in Uttar Pradesh. The actor from the previous year has been working simultaneously towards establishing a chain of multiplexes.

Ajay acquired six single-screen theaters in Uttar Pradesh last year with an aim to transform into modern multiplexes. He mainly tries to focus on those areas that have a sizeable audience for Bollywood films but lack multiplexes. His first multiplex has now been launched in Ghazipur.

NY Cinemas is a venture started by Ajay Devgn and with this, he plans to launch a 100 new multiplex theatres across India. He has entrusted Mumbai-based creative agency known as Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-before cinema experience.

CCS is a creative agency that offers its clients with 360-degree strategy and design solutions. They will be providing NY Cinemas with brand consulting and design, interior styling and marketing strategy for their cinemas.

Rajeev Sharma, CEO of NY Cinemas said, “This will be the first cinema chain in the world owned and promoted by a mega movie star, and who better to do it than Ajay Devgn, who is not only respected across every strata of Indian society but who also has a genuine love for cinema and the process of making films”

“Ajay expressed his desire to bring audiences closer to the film-making experience through this venture, especially in smaller towns which are often left out by mainstream cinema chains. We wanted a creative agency who could do justice to his vision and brand value,” he added.

The actor is aiming to launch 50 multiplex cinemas in Uttar Pradesh, starting from Ghazipur. The company has been named after his children Nysa Devgn and Yug Devgn (NY). The multiplex has been built beautifully and has received a great feedback from the people.